Having few website visitors means fewer sales opportunities. To compete and grow in the online market, simply making your website visually appealing isn’t enough. You need to understand SEO, a strategy that helps your website rank high in search results without relying on advertising.
What is SEO?
SEO (Search Engine Optimization) involves modifying and optimizing your website to align with the working policies of search engines like Google. When done correctly, your website will gradually climb the rankings until it reaches the first page. Once ranked, you can guarantee increased website traffic. Visitors who come to your website through this method are called “Organic Traffic,” unlike “Paid Traffic,” which appears on the first page due to advertising, commonly known as Google Ads.
How does SEO benefit businesses?
Ranking on the first page of Google is certainly an advantage, but some may wonder why not just buy Google Ads? Because you can also appear on the first page with that, and it takes less time. So why should you still do SEO?
In reality, SEO is beneficial for businesses in the long run. It may take at least 3-4 months to see results, but the return is advertising space that stays on Google longer than Google Ads, which disappears immediately after the budget runs out. Additionally, it costs less and enhances the credibility of your website. In conclusion, SEO builds a foundation for your website and business to continue growing in the long term.
What types of businesses should do SEO?
Currently, over 90% of consumers search for information about products and brands before making a purchase decision. This means that if your business doesn’t have a presence on search engine result pages or online, your credibility and sales opportunities will decrease. It’s well known that B2C and B2B2C businesses need to invest heavily in online marketing due to high competition. However, B2B businesses, which rely on connections and sales, may hesitate whether investing in online marketing is worthwhile.
It’s important to note that SEO and other forms of online marketing can definitely help B2B businesses. Your business will become more recognizable, and it’s a targeted advertising method that can reach more customers. Therefore, all types of businesses, whether B2C, B2B2C, or B2B, that are still offline or online but aren’t promoting themselves effectively, should seriously consider doing SEO and online marketing. Otherwise, they may fall behind their competitors and miss out. Every moment customers see you is a sales opportunity that can help your business grow.
Want to do SEO professionally, what should you do?
You can set up a dedicated team to manage SEO and online marketing, or another, faster way is to hire a digital marketing agency to analyze and market your business directly, or work alongside your team. The best SEO approach is to plan before starting your website, as it’s easier to manage. Or, if your website is already finished, you can make corrections to align with SEO principles. However, it may take more time to adjust.
If you’re looking for a digital marketing agency to support analysis and marketing for you on Google and other channels, Relevant Audience is a professional digital marketing agency and SEO service in Bangkok ready to provide consultation and services for your business.
References
