Google Search Console, often referred to as GSC, is a free website analysis tool from Google that helps you see how well your website is performing in Google search. GSC provides a large amount of data that SEO professionals can use to analyze and apply to their SEO strategies.
In this article, we will explore what Search Console is and what key components there are that SEO professionals should know and prioritize.
What is Search Console?
Google Search Console is Google’s free website analysis tool. It is responsible for helping track your website’s performance in Google search results. It can also be used to check website performance after content updates and resolve technical issues, which is an important factor in helping to decide on SEO strategy planning.
How to Use Google Search Console – Basic Steps
Getting started with Google Search Console is easy and quick:
- Have a Google account
- Go to Google Search Console: https://search.google.com/search-console
- If you don’t see any profiles yet, you need to choose between domain or URL prefix verification.
Domain will provide a complete overview of your website, including all subdomains but without protocols (HTTP:// or HTTPS://) and no path strings (/sub/folder/). URL prefix will include protocols HTTPS or HTTP and path strings, allowing you to delve deeper into different parts of your website, such as subfolders or subdomains.
Important Features of Google Search Console
Google Search Console has many features for use and performance checking. The main important features that SEO professionals should know are:
1. Overview
This section provides a general view of all the datasets you can find in GSC.
2. Performance
This feature displays traffic data from search, search queries, and web page performance. It provides insights into the number of clicks, impressions, CTR, and average position, helping in analyzing and planning SEO efforts.
3. URL Inspection
This feature allows you to see what Google sees for each URL and identify issues that need to be resolved to make your website more efficient.
4. Search Results
This feature displays historical traffic data up to 16 months, including information about search queries, devices used, countries, and search result display formats. This helps analyze which search queries bring the most visitors to your website and see which pages are effective and which need improvement. This is very useful for analyzing website performance in search results, enabling SEO professionals to improve strategies and solve problems effectively.
5. Pages
This feature shows which pages Google has found or not found on your website and identifies indexing issues. This helps check if any pages need to be improved or removed.
6. Core Web Vitals
This feature uses real-world data to indicate how well your web pages are performing. It measures values from LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift). It categorizes web pages by performance: good, needs improvement, and poor.
7. Page Experience
This feature provides an overview of the user experience on your website, including information such as Core Web Vitals and HTTPS. This helps improve overall user experience.
8. Sitemaps
This feature helps submit XML sitemaps to Google, helping Google understand the structure of your website better.
These features cover both performance, indexing, user experience, and important technical issues for SEO. They allow SEO professionals to analyze and improve websites effectively.
Conclusion
Google Search Console is a powerful and essential tool for SEO professionals and website owners. With its diverse features, from analyzing search queries to checking indexing and reporting technical issues, Google Search Console helps you monitor and improve your website’s performance comprehensively. By using it consistently and understanding the data received, you can develop effective and sustainable SEO strategies. Therefore, for those who want to achieve good SEO results, utilizing Google Search Console to its fullest potential is crucial.
About Relevant Audience
We at Relevant Audience are a Digital Performance Marketing Agency specializing in SEO and one of the Digital Agency offering comprehensive digital marketing services to support businesses in reaching their target audience at the right time, place, and device.
Our services cover SEO services, Search Marketing, Social Media Ads, Search Ads, to Influencer Marketing, and we are also a SEO Company that is a Google Partner. Our team consists of specialized experts ready to provide consultation and find solutions that meet business needs.
Contact us for more information and online marketing consultation
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
