We are now fully entering the new year. Many parties are likely thinking about strategies to boost sales during this month, and some may have already started planning how to do online marketing for the new year. If we want to make it clear, it can be said that during the past year, many online marketing trends have changed and developed rapidly, and many things that were once trending and went viral may have become out of trend. Therefore, Relevant Audience will update you on the direction of online marketing trends in 2022.
Understand Customer Behavior
Currently, customer behavior has been changing along with the COVID-19 situation and age-related behaviors. Currently, the largest consumer group is Generation Z or Zoomers, who are playing an increasingly important role. The difference between this customer group is that they require transparency from brands, and brands need to express themselves transparently, not deceiving consumers. This means that social media marketing planning will not only be about creating content for selling but also about expressing social responsibility. In addition, the behavior of customers at this time, the speed of content creation may not be what consumers want. Previously, whenever a trend emerged, many brands would come out to use Free Media from those trends. But nowadays, not every trend is suitable for entering. Therefore, marketers must carefully weigh the viral trends ahead before deciding whether to use space from those trends.
Live Streaming Continues
This year can be considered the golden year of live streaming. Currently, the format of live streaming has been increasing, including the entry into platforms like Clubhouse, which is a live broadcast via voice only. Live streaming has also shaken the e-commerce industry, making there still space within the platform to live stream. One of the live selling that created a buzz is the live broadcast from Pimmaree Pai, who made a mystery box of skincare products worth 100,000 baht. Shortly after opening, there were 1,000 interested people booking, or more than 100 million baht, demonstrating the power of live streaming. The charm that makes consumers enjoy watching is the ability to interact and chat in real-time. Therefore, creating live broadcasts will continue and can be further developed in the future.
Welcome to the Metaverse
This is a very trending online marketing trend, guaranteed by the parent company of Facebook changing its name to Meta. Entering the Metaverse or a created universe may not happen soon, but it is a trend that can be adapted. For marketers who are wondering what the Metaverse is, it can be simply explained as creating an innovation that combines the environment of the real world we live in with the virtual world, creating a “virtual community” through AR (Augmented Reality) and VR (Virtual Reality) technologies. However, the reason why the Metaverse has not boomed next year is due to limitations in technology.
SEO is What Makes It Possible to Continue in the Long Run
Although various online marketing trends are coming forward rapidly, it does not negate the importance of doing SEO (Search Engine Optimization). SEO is one of the marketing strategies that will help general consumers find our brand without spending money, unlike SEM or Search Engine Marketing, which charges fees. Doing SEO is very effective because it can create trust and recognition in the long run. In addition, some businesses may have limitations on advertising. Therefore, choosing to do SEO is very effective. Next year, SEO should be developed to support Voice Search more.
However, doing SEO is not just about finding keywords or writing content. It is necessary to improve the overall website. Therefore, using SEO services from experts or agencies with expertise in this area can help brands sustainably. If anyone is interested in receiving comprehensive marketing services, you can contact Relevant Audience, a leading digital marketing agency, immediately because we have a quality team and experts ready to provide advice and services transparently, focusing on creating results for all customers.
