Many businesses often overlook improving the efficiency of organic website traffic. A primary reason is that some individuals within the organization don’t fully understand how SEO works and its impact on company goals. In this article, we will guide you through understanding what SEO Marketing is, explaining the benefits of SEO Marketing in an easy-to-understand way from a business perspective.
What is SEO Marketing?
SEO Marketing is a strategy to rank your website high in the search results of Google and other Search Engines to increase the chances of customers finding your business online. It is considered a marketing strategy that remains prominent and should not be overlooked in 2024, a strategy that can support various marketing perspectives.
How to do SEO effectively with 8 key factors
Improving Customer Experience
In business, most leaders agree that customer experience is essential. Surveys reveal that as many as 52% of customers are willing to switch to a competitor’s service after just one poor experience. This data further emphasizes the importance of creating a positive customer experience. Factors affecting customer experience include:
1. Broken Web Pages and URL Redirects
Broken web pages, such as 404 Not Found errors, and URL changes are things businesses prioritize because they frustrate users and are frequently encountered. These issues create several impacts, such as reducing website credibility, affecting page load speed, and wasting resources. It’s comparable to going to a store only to find it has moved, causing you to waste time going to the new location, and even then, you might feel frustrated by the added inconvenience.
2. On-page SEO
Optimizing each web page increases the chance of ranking high in search results and attracting website visitors who are genuinely interested in your content. This is a core element of SEO. This method is similar to arranging products in a typical retail store, aiming to display products in an appealing and customer-focused manner.
3. Web Page Speed
Web page speed is a crucial factor for SEO and user experience. Slow-loading web pages can lead to higher bounce rates, as users tend to leave websites that take too long to load. It’s like entering a restaurant and having to wait a long time – you might not return next time.
Increasing Quality Customers and Conversion Rate: SEO Marketing is one of the methods to attract customers with the opportunity to buy products or use our services effectively. This can be achieved through the following factors:
4. Meta Titles and Descriptions
Meta Titles and Descriptions are among the first elements that create an impression when using a search engine, as they are the first things users see. They function like a digital business card or storefront sign for the organization. They should be concise, clear, and communicate the benefits users will receive.
5. Topic Research and Content Planning
Understanding market trends and customer needs is essential for effective SEO. A good method is to research topics and keywords before creating content. This process helps you know what information to present that resonates with your target audience. It’s comparable to arranging products in a store; researching this information helps you know what kind of content to place on your website to interest and easily reach customers. The result is content that meets user needs, leading to increased opportunities to attract potential buyers.
6. Structured Data
Structured Data is a set of structured data that helps organize information on a website systematically, allowing search engines to better understand the content. It’s like a nutrition label on food packaging that provides clear and systematic information.
Building Brand Reputation: To lay the foundation for long-term success, organizations need to invest in building brand reputation. This can be done as follows:
7. Internal and External Links
Internal links act like signs within a website, helping users and Google understand the information structure and navigate easily. External links are like receiving endorsements from trusted sources, reinforcing the credibility of your website.
8. Anchor Texts
Anchor texts, or link texts, are an important element that affects website credibility. They function like introductions, connecting content and users. Selecting good anchor texts helps both users and search engine bots understand the context of the linked content, enhancing website credibility and appeal, encouraging users to click and learn more.
Conclusion
SEO Marketing is the process of optimizing a website to rank high in search results, encompassing various aspects from improving customer experience to increasing customer quality and building brand reputation. Doing SEO effectively starts with understanding key factors such as managing broken pages and redirects, optimizing on-page SEO, increasing page speed, and effectively utilizing meta titles and descriptions.
Explaining the concept of SEO from a business perspective is essential for successful website optimization. This will help stakeholders see the impact of SEO on organizational growth and success, leading to greater support for effective SEO efforts.
About Relevant Audience
We are Relevant Audience, a Digital Performance Marketing Agency specializing in SEO and one of the leading Digital Agencies offering comprehensive digital marketing services to support businesses in reaching their target audiences at the right time, place, and device.
Our services cover everything from SEO services, Search Marketing, Social Media Ads, Search Ads to Influencer Marketing, and we are also a SEO Company that is a Google Partner. Our team consists of specialists ready to provide consultation and find solutions tailored to business needs.
Contact us for more information, consult online marketing
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
