Out with The Old, In with The New. This saying literally translates to taking out the old and bringing in the new. In the marketing world, this phrase is often used to describe the atmosphere of change in marketing trends, which tend to change constantly every year. Of course, as marketers or brands, one thing you must always remember is that you absolutely “mustn’t fall behind the trends.”
Review the lessons of last year to see which of your campaigns performed well or which ones need improvement. Also, keep an eye on which platforms are likely to help your brand succeed more. Of course, in 2022, Instagram remains one of the most popular social media platforms worldwide. However, if marketers or brands want to use the Instagram platform most effectively, understanding the ups and downs of trends is essential. Therefore, in this article, we will take everyone to look at the various popular trends on Instagram in 2022, compiled by Oberlo. Guaranteed that if you finish reading, you can immediately apply it to your marketing strategy.
1. Instagram Stories: The Feature Carrying the Trend of the Year
For the first trend on Instagram, it’s none other than the Instagram Stories feature, or what Thais commonly call “stories.” Although this feature has been around for over 6 years, it remains one of the most popular trends on the platform, winning users worldwide. In reality, stories are not only the most popular feature on the platform but also the most popular feature within Meta (the parent company).
Especially, this feature has become an important component of Influencer Marketing. According to surveys, 96% of influencers agree that stories are one of the top channels for campaign dissemination. From last year to this year, all signs indicate that the use of stories continues to increase steadily. Therefore, marketers or brands who have not yet used this channel in their campaigns should try to adapt it to your marketing strategy.
2. Instagram Reels: Increasing Usage Trends
Many people have probably used IG Reels before. After the short video trend became popular in the past two years due to the influence of TikTok, Instagram didn’t hesitate to release IG Reels in 2020, allowing users to create short videos with a length of 15 seconds.
It goes without saying how hot the short video trend was last year, so it’s not surprising that the popularity of Reels has soared. And in 2022, Later has predicted that the usage trend of IG Reels will continue to increase steadily. However, don’t forget that the short video market now has higher competition, so we’ll have to wait and see what new functions Instagram will launch on IG Reels to attract more users.
3. Instagram Live: Not to Be Outdone
Since various countries entered lockdown measures to control the spread of COVID-19 in the past two years, live streaming on Instagram has become one of the fastest-growing trends. It is estimated that currently, more than 1 million people watch Instagram Live every day.
Early in 2022, Instagram announced that it would improve various functions of the Instagram Live feature, including adding Live Moderators to filter interactions, closing comments for some people, and deleting comments. With these improvements, it is expected that the number of IG Live users will double this year.
4. Instagram Shopping: Shoppers are Trending
Following the increasing significant trend of online product consumption, almost every social media platform has become a popular space for selecting products or services. Especially Instagram, which is no longer just a platform for sharing lifestyles but also a marketplace that helps create business opportunities for entrepreneurs and brands.
According to a Facebook report, over 70% of consumers use Instagram to search for products or services they want. Therefore, it is safe to say that shopping on Instagram will continue to increase in 2022.
5. Trend of Using Explore Tab
Instagram revealed that more than 50% of user accounts use the Explore Tab at least once a month to find content they haven’t seen before. With Instagram’s continuous efforts to make the platform user-friendly, the feature is designed to help users find shortcuts to explore various content that aligns with their interests.
It is believed that in 2022, various brands will strive to expand their customer base and increase brand awareness through this Explorer Tab feature.
6. Brands Utilizing AR Filters
Since Facebook launched the Spark AR feature in mid-2019, brands have experimented with this technology to add fresh shopping experiences for consumers.
With the potential of AR technology, this may be one of the popular trends on Instagram in 2022 and will certainly be adopted by brands as a marketing tool.
7. Carousel Content Still Trending
If one picture can convey a thousand words, imagine how exciting the results would be if several pictures or videos were lined up together? It must be said that one of the popular approaches to posting content on Instagram is the Carousel Content format, which is posting multiple pictures or videos simultaneously, allowing viewers to scroll through the pictures or videos one by one.
Since the introduction of the Carousel feature in 2017, its popularity has exploded and shows no sign of stopping. In 2020, Marketing Charts surveyed and found that 1 in 5 Instagram posts were all Carousel Content. If these numbers continue, it is certain that Carousel Content will become one of the top Instagram trends of 2022.
With the above trends, it is believed that this is sufficient for marketers or brands who are starting to plan their marketing strategies on the Instagram platform. Guaranteed that if applied, it will help brands expect good results for sure.
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