TikTok Launches Branded Missions for Creators

As the global social media market competition reaches its peak, the short-video sharing platform TikTok is not disappointing by launching the Branded Mission feature, which will gather various content from the TikTok Community to be used in advertising campaigns for brands around the world.

The launch of this feature shows that TikTok is pushing digital marketers to have new ways to reach Gen Z and millennial consumers while also helping creators with creative ideas on TikTok earn income. What impact will TikTok’s latest feature have on the digital marketing industry? Let’s follow the details in this article.

Branded Mission Feature

TikTok has over 1 billion users worldwide and still holds the top position for the most downloaded app in the first quarter of 2022, surpassing both Instagram and Facebook (See 30 stats of TikTok in this article).

For digital marketers, the Branded Mission feature will help brands easily find creators to participate in advertising campaigns. If creators can create content that aligns with the brand’s advertising campaign, the brand can:

For creators, the Branded Mission feature provides opportunities for their works in the creator community to be selected by brands to create creative content for advertising campaigns. Details are as follows:

• Creators who can be selected by brands must be at least 18 years old and have more than 1,000 followers.
• Creators selected by brands for video content will have the opportunity to receive increased views and also have the opportunity to receive additional shares from the recently launched TikTok Pulse feature (Read the news about the launch of TikTok Pulse here).

Discover Creative Power from Communities on TikTok

As TikTok stated, “Branded Mission is the first ad solution in the industry that helps marketers collect video content from creators on TikTok and turn that quality content into advertising campaigns for brands.”

Although many traditional marketers still think that TikTok is a platform for Gen Z teenagers with only dance clips and #DanceChallenge going on all day, TikTok itself does not think so. It says, “The TikTok platform is a space where people can come to find new inspiration, as well as discover products or services from brands from all over the world.”

So far, the most successful brands on the TikTok platform are those that take the time to find creative content within the TikTok community and can use it in their advertising campaigns. Therefore, the launch of the Branded Mission feature reflects the idea that TikTok is ready to push content creators as one of the options for brands to create quality advertising campaigns.

It remains to be seen whether this brand-creator matchmaking service will be capable of helping this innovation become a new standard for the digital marketing industry. However, the Branded Mission feature is currently in testing and released for use by a limited number of brands. It is expected to be fully available in late 2022.

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