The e-commerce market in Thailand is experiencing high growth and continuous competition, both in B2B (Business-to-Business), B2C (Business-to-Consumers), and B2G (Business-to-Government) formats. This requires businesses to fully adapt to the digital era and prepare their e-commerce operations accordingly.
E-commerce strategies can take many forms, such as using social media platforms like Facebook, Line, and Instagram to sell products and services, utilizing e-marketplaces like Shopee and Lazada, and creating e-commerce websites to serve as intermediaries for customer transactions. These e-commerce strategies will help your business achieve its goals.
Especially when creating an e-commerce website, which is like building your own store, and it’s a long-term strategy. If you don’t structure your website properly and don’t check the SEO aspects from the beginning, it can negatively impact your website in the long run. This could lead to problems such as the website being online for a long time but never appearing on the first page of Google, or after making improvements, the ranking and traffic actually decline. Let’s look at which SEO factors need improvement to prevent these issues.
- SEO Meta tags: Many e-commerce website owners may not have checked their SEO Meta tags after the website is completed. Properly configuring SEO Meta tags will help Google understand your website better and lead to improved search rankings.
- Website Structure: A website structure that is easy for both users and search engine bots to read will greatly benefit SEO. For example, reducing the length of URLs, using breadcrumbs, converting Java Script to Html, and incorporating Schema Markup. These elements will enhance the quality of your website from Google’s perspective.
- Page Speed: As a user visiting a website that loads very slowly, you probably wouldn’t like it and would close it immediately. Google bots are the same. If your website takes too long to load, Google will overlook your website and may rank competitor websites that load faster instead.
- Setting up Canonical tags: In large e-commerce websites with many products, it’s easy to encounter duplicate content issues. This can be caused by pagination pages or category pages. It’s definitely not good if Google visits and only finds duplicate content. Properly setting up Canonical tags will help Google understand which website pages have similar content, reducing the impact on your website’s score.
- Optimize image: Image optimization involves improving images to support SEO. Currently, Google is increasingly interested in displaying images in the first page of search results, particularly in the Feature Snippet section. Optimizing images will also improve the SEO quality of your website.
- Lack of SEO content: Besides product information, many website owners overlook the importance of SEO content, which is another element that can help improve your website’s ranking on Google and increase brand awareness. For example, if your website sells health products, providing SEO content related to health will make your website more credible to Google, increase organic traffic, and promote the ranking of your target keywords.
- Poor Backlink quality: Google has made numerous algorithm adjustments to prevent low-quality SEO practices. Accumulating low-quality backlinks can reduce Google’s trust in your website and even lead to Google banning it.
If you check your e-commerce website according to the points mentioned above, it will improve the SEO quality of your website, increase organic traffic, and improve the ranking of your keywords.
If you are looking for a Digital agency or a SEO consultant, you can contact Relevant Audience. We have experts who provide free consultation. Call us at 020385055.
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