New SEO is a new form of optimization for searching everywhere (Search Everywhere Optimization), which means that search strategists need to expand their work to cover beyond Google. Because current searches, many people turn to other platforms besides Google to find what they want.
Although maintaining and increasing traffic can be difficult, it does not mean that SEO is disappearing. On the contrary, SEO is evolving, and SEO specialists need to adapt to maintain traffic levels through new concepts and practices.
In this article, we will introduce social media platforms to use for SEO and recommend steps for beginners to do SEO.
Tiktok
Tiktok is having a significant impact on consumer information search, especially after Tiktok launched Tiktok Shop, which allows users to search and buy products directly on the platform. Therefore, doing SEO on Tiktok is more important because
How to do SEO for Tiktok
- Use popular keywords and hashtags in your content to increase discovery.
- Collaborate with creators and influencers, providing them with keywords and hashtags to use.
- Create content that responds to trends and popularity on Tiktok.
- Regularly monitor and analyze the results of your Tiktok SEO campaign.
- Adjust your strategy to adapt to changes in algorithms and user behavior.
Facebook and Instagram
Because Meta is focusing on attracting Gen Z users with the highest number of users in recent years, if you want to improve the effectiveness of content on Meta’s social media, you can follow these recommendations.
1. Keyword Research and Leveraging Trends
By understanding and knowing our target audience what they want, what they are interested in, or what problems they have, and leveraging various current trends to align with their needs.
2. Optimizing Words, Text, Captions, and Hashtags
By creating captions, using natural language, describing clearly, concisely, and attractively, adding relevant hashtags to increase the opportunity to be searched.
3. Marketing Through Influencers and Creator Content
Because influencers are people with a large number of followers on social media, promoting products and services through influencers makes the target group who are following them able to recognize and get to know the brand. It can increase credibility, promote content creation, and can generate sales for the brand.
4. Video Production and Channel Growth
Using formats such as Reels, IGTV, or Facebook and optimizing videos, lighting, sound, or editing will help increase the attractiveness of the video and make consumers want to follow along.
Youtube
Doing SEO for YouTube is not only about increasing views on the platform but also has a positive effect on visibility on Google.
How to do SEO for Youtube
1. Create Interesting Videos
Use an interesting introduction, attractive visuals, or thought-provoking questions, and divide the video into clear sections, specifying the time in the description.
2. Optimize SEO Appropriately
Write video descriptions that accurately reflect the content, include relevant keywords, and use related hashtags to increase the chance of discovery, but avoid keyword stuffing too much.
3. Analyze and Plan
Analyze channels by checking channel performance, audience demographics, and engagement. Use the data to plan video production, looking at competitors’ channels, industry trends, and opportunities to increase engagement with content on your website.
4. Technical Optimization
Add captions and audio descriptions to increase accessibility and viewing time. Choose the appropriate category so that YouTube recommends your video to the relevant target audience, and design attractive thumbnails that accurately reflect the content of the video.
Pinterest is a visual platform and is increasingly focused on e-commerce, making it an excellent channel for building brand awareness, increasing traffic, and sales.
How to do SEO for Pinterest
1. Keyword Research
Conduct keyword research to identify relevant terms that people use to search for products or inspiration related to your business.
2. Optimize Names and Descriptions
Include target keywords naturally in pin names and descriptions to help them be easy to understand and entice users to click.
3. Effectively Name Boards
Choose clear and concise board names using relevant keywords to help users discover your content.
ChatGPT
Generative Engine Optimization (GEO) is a new practice that optimizes content to increase the chances of discovery and relevance for generative AI models.
How to do SEO for ChatGPT
1. Tracking Rankings in ChatGPT
Use appropriate formulas and sheet formatting to distill rankings and other important data for data-driven decision-making.
2. Creating Wikipedia Pages
Create a Wikipedia page for your brand to increase online credibility and increase the opportunity to be recommended for relevant quotes.
3. Digital PR and Brand Mention Campaigns
Leverage Digital PR to increase online credibility and increase the opportunity to be recommended for relevant quotes.
Conclusion
New SEO is not limited to just Google but expands to other platforms where people search for information, whether it’s TikTok, Facebook, Instagram, YouTube, Pinterest, or even ChatGPT.
Doing SEO in this era requires adapting to each platform, focusing on creating interesting content, using keywords skillfully, and understanding user behavior on each platform.
Whether it’s using hashtags on TikTok, creating engaging videos on YouTube, using beautiful images on Pinterest, or even creating a Wikipedia page to increase credibility for ChatGPT.
The important thing is to analyze, improve, and track results regularly to keep your brand known and accessible to target groups in every channel.
This new SEO approach may seem challenging, but if done well, it will help your business grow and become stronger in the rapidly changing digital world.
About Relevant Audience
We are Relevant Audience, a Digital Performance Marketing Agency specializing in SEO and one of the Digital Agency offering comprehensive digital marketing services to support businesses in reaching target audiences at the right time, place, and device (Right Time, Right Place, Right Device).
Our services cover everything from SEO services, Search Marketing, Social Media Ads, Search Ads to Influencer Marketing, and we are also a SEO Company that is Google Partners. Our team consists of specialists ready to provide advice and find solutions that meet business needs.
Contact us for more information, consult online marketing
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
