In today’s era of changing people’s behavior online, where they increasingly prefer short, concise content, it’s no surprise that social media platforms are designing features to meet current usage needs. Instagram has introduced Instagram Reels to compete with TikTok, and YouTube has launched YouTube Shorts as an alternative for creators who want to create short videos.
It must be acknowledged that TikTok has created a massive influence on the popularity of short videos, causing all social media platforms to rush to launch features for presenting short video content. For marketers or creators interested in creating short videos on YouTube Shorts, this article will introduce basic usage and provide simple tips to make your videos more engaging. If you’re ready, let’s get started.
What is YouTube Shorts?
If you go to the YouTube Shorts page, you’ll find that YouTube defines the feature as “Shorts is a feature used for shooting, sharing, and immersing people in short video content (no longer than 60 seconds), whether it’s starting new trends like Dance Challenges or creating funny ideas and much more.”
With a large user base, the launch of YouTube Shorts has generated a good buzz, similar to the popular short video sharing platform, TikTok. Due to its uncomplicated interface, it is easy to use and convenient for both creators and viewers. In addition, statistics show that Shorts have daily viewership of over 6.5 billion views worldwide, allowing brands to create opportunities to reach new target audiences.
Getting Started with YouTube Shorts
Since YouTube Shorts is designed as a platform for sharing short video content, creating videos is easy. It can be divided into 6 steps as follows:
- Log in to the YouTube app Tap the + (Create) button, then select Create a Short or Upload a Video if you already have a clip.
- Add Audio It’s time to add background music to make your clip more interesting. You can choose various songs or sounds from YouTube Audio
- Start Recording Video If you don’t have a video clip, creators can start recording immediately
- Edit the Clip Try adding captions, adjusting speed, setting timers, and merging previously recorded clips.
- Choose the audience to share the video Whether you want to share it without restrictions or share it with the whole world, you can choose according to your needs
- Time to upload When the video is ready, press the upload button.
Tips to Make Your Shorts More Engaging
For those who are just starting to create video content on Shorts, here are some small tips to help increase engagement. Let’s start with:
Appropriate Length
Although Shorts allows a maximum of 60 seconds for 1 video clip, it doesn’t necessarily need to use all the available time. Several reliable statistics indicate that the most viewed clips are around 30 seconds long. Therefore, the shorter and more concise your clip is, the more engaging it will be.
Provide Knowledge and Entertainment
Try to observe how your content provides knowledge and entertainment to viewers. This may be why viewers keep coming back to watch your content again.
Pay Attention to Thumbnails
The importance of thumbnail images is crucial for attracting anyone scrolling through video clips on the feed. If you haven’t set up a thumbnail, the system will automatically pull an image from the content. So, don’t forget to always set up a thumbnail before uploading a video clip.
Keep it Simple!
Shorts is designed to be suitable for viewing on mobile devices, so creating video content that is simple is better than using too much detail. Remember that don’t expect people to be interested in detailed information in short 30-second videos.
Don’t Forget to Use Hashtag
Hashtags are important for increasing the attractiveness of video content on YouTube ( Read articles about using Hashtags on YouTube Video here). Similar to video content on Shorts, if you can’t think of what words to use, start with #shorts. This will categorize your content so that it can be easily found by everyone.
Brands or marketers who are interested in online video content marketing channels currently have nothing more suitable than using YouTube Shorts. With a growing user base, ease of use, and design that is appropriate for mobile display, it meets the consumption behavior of people today well. However, YouTube Shorts may not be the only solution for brand online marketing. But if brands want to build brand awareness or expand their customer base, using short video content is the most reasonable option at present.
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