How to Earn Money from YouTube: Understanding YouTube AdSense

In addition to understanding the new requirements for earning money on YouTube through the YouTube Partner Program or YPP (What you need to know for the YouTube Partner Program in 2023), another essential element for those who want to generate additional income on the YouTube platform is linking their account to YouTube AdSense. For those familiar with using Google AdSense, it may not be difficult to understand. But for beginners, this article has compiled basic information for everyone to learn together. If you’re ready, let’s dive into the details.

What is YouTube AdSense?

Before knowing what YouTube AdSense is, we would like to introduce everyone to Google AdSense first. It is considered a tool that Google designed to be a platform for helping manage revenue generation from various content through advertisements in different formats, whether it is banners, images, videos, text, and various advertisements on the YouTube platform as well. Therefore, at the beginning of 2022, Google decided to launch a new YouTube revenue display page or what is called YouTube AdSense by taking it out from Google AdSense and considered as a fully standalone tool.

YouTube AdSense is a platform similar to Google AdSense, which helps creators access various revenue summaries to create income more conveniently and quickly, and will separate income reception from advertisements on general websites and on YouTube, making it easier for users who generate income through both channels.

Types of Advertisements on YouTube

For beginners, the basics to know about advertisements on YouTube is to know that on the YouTube platform, you can set ad placement or Ad Placement. There are the following options:

The different advertisement formats are as follows:

• Skippable Video Ads – This is an advertisement format where viewers can click Skip or skip. When the viewer opens the content video, this type of advertisement will pop up. If they don’t want to watch it, they can click to skip. There will be an option when the advertisement has been playing for 5 seconds.
• Non-Skippable Video Ads – This is an advertisement format where viewers cannot click Skip or cannot skip. The length of the advertisement will take 15 seconds.
• Bumper Ads – This is a popular advertisement format that many people probably encounter most often. It is a short video advertisement that is no longer than 6 seconds, but viewers cannot click Skip or skip.
• Overlay Ads – This is an advertisement in banner format at the bottom of the video.
• Display Ads – This is an advertisement displayed on the right side in the recommended video section.

How to Access YouTube AdSense

For the basic criteria for earning money on YouTube are as follows:

• The channel that wants to earn money must not violate the Community Strike terms.
• Have 1,000 Subscribers
• Have 4,000 Watch Time hours
• Have a Google Account and a Google AdSense Account
• Pass the YouTube Partner Program criteria

If you have all of these, you can apply for a YouTube AdSense account on YouTube Studio and wait for the system to verify it completely.

Conclusion

For marketers or brands looking for additional ways to generate income, YouTube AdSense is another avenue that can help with this. Those who have experience using Google AdSense may have some advantages. Hopefully, this article will help you understand how to generate additional income for video content on the YouTube platform. Anyone who hasn’t known before can try to apply it.

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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.