A few days ago, TikTok announced the launch of a new ad format for brands and marketers to use, called Interactive Ads. Of course, a social media platform with more than 1 billion monthly active users is looking for new ways to give brands and marketers more advertising options. Just how much will this new ad format change marketing strategies, and which formats will be the most interesting for brands and marketers? If you're ready, let's dive in!
What does this new ad format include?
According to TikTok's report, using Interactive Ads helps boost Conversions, Reach, as well as Traffic and the view count of an ad campaign. There are 2 tiers for brands and marketers to choose from depending on the goal of each campaign, as follows:
- Standard Add-ons For marketers who want to increase clicks and Conversions, the Standard Add-on ad format may be the right choice. It offers a variety of ad formats to choose from, including:
- Gift Code Stickers The Gift Code Stickers ad format lets brands create a Promotional Code that users can redeem to receive an exclusive gift from the brand. Using this ad format is a great way to attract new customers, and it also helps build Brand Loyalty among the existing customer base.
- Voting Stickers The Voting Stickers ad format adds a topic for users to vote on. The voting topic appears throughout the ad and cannot be closed until the ad finishes playing. Using this ad format helps encourage user engagement, build a relationship between the brand and users, and gather feedback to inform the brand's future marketing strategy.
- Countdown Stickers The Countdown Stickers ad format creates a countdown timer to capture users' attention. This timer appears throughout the ad until it ends, and when a user clicks the timer, they are taken to a preset Landing Page.
- Premium Add-ons For marketers who want to build brand awareness and create a sense of closeness between the brand and users, the Premium Add-ons ad format may be the right choice. It offers a variety of ad formats to choose from, including:
- Pop-out Showcase The Pop-out Showcase ad format gives brands the opportunity to present their products in a more standout way. The products turned into pop-ups could be ones with distinctive characteristics, such as clothing or mobile phones, and you can also set a Landing Page for when users click on the pop-up.
- Gestures The Gestures ad format is still in testing. It creates ads that let users interact with them by Swiping or Tapping on the ad to receive rewards or additional information. Using the Gestures ad format helps build a deeper relationship between the brand and customers.
According to research by Finance Online, more than 85% of consumers are likely to decide to purchase a product or use a service if a brand can create a good engagement experience for them. Likewise, TikTok found that users who "like to share or comment" are up to 150% more likely to buy or choose a service from that video clip." In marketing, we often call this group of people "Brand Engagers." The statistics make it clear that if a brand can create an engaging experience for users, the ad campaign is sure to deliver strong results.
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