How to Create Instagram Stories Ads to Promote Online Marketing Strategies

Instagram has been a significant social media platform for many years, especially among the younger generation. It’s designed for users to keep up with the lives of loved ones, friends, and admired idols. Currently, the platform is constantly updated with features like IG Stories and IG Shopping to support both brands and marketers interested in online marketing.

Many people are familiar with IG Stories. As a brand or marketer, IG Stories can be a powerful tool for online marketing by creating ads on IG Stories to increase customer engagement, leading to conversions and ultimately closing sales. Therefore, this article will take a leap into the world of advertising on IG Stories, ensuring you learn the fundamentals of creating ads on IG Stories comprehensively. If you’re ready, let’s get started.

What are Instagram Stories Ads?

Those who have the Instagram app on their phones have probably used IG Stories before. It’s a feature designed for users to post short photos or videos with writing or decorations using filters or stickers vertically, lasting up to 15 seconds. Both photos and videos only last 24 hours or one day before disappearing (unless you use the Highlight feature to save them on your profile).

Similarly, Instagram Stories Ads display vertical full-screen ad campaigns that resemble regular Stories. They simply have a message indicating “Sponsored” at the bottom to inform viewers that it’s an advertisement. Marketers can set Campaign Objectives such as Reach, Conversions, or Brand Awareness to ensure their ads achieve the desired goals.

Why Create Ads on Instagram Stories?

Anyone active on social media knows how popular the Instagram app is. Nowadays, almost everyone with a smartphone has this app installed. From a marketing perspective, the Instagram platform is one of the most valuable channels for building Brand Awareness. Moreover, the Instagram Stories feature has over 500 million users every day. Let’s look at the benefits of creating campaigns on Instagram Stories.

How to Create IG Stories Ads

Marketers or brands who want to create ads on IG Stories need to have a Facebook Ads Manager account first to manage various advertisements. The steps to create ads on IG Stories are as follows:

1. Go to Facebook Ads Manager
2. Click “Create Your Ad” or “Create Advertisement”
3. Enter the campaign name and select Campaign Objectives such as Traffic, Lead Generation, Downloads, Engagement, or others
4. Then, configure the campaign according to your needs, such as defining the target audience (Audience), setting the budget, and campaign duration
5. Select the platform as Instagram and the Placement as IG Stories

6. Click upload to complete the campaign creation

The basic campaign size should follow the vertical format and meet the following requirements:

• Resolution is 1080 x 1920 px (minimum 600 x 1067 px)
• Image ratio 9:16 (vertical)
• .png or .jpg file format for images
• .mp4 or .mov file format for videos
• Maximum file size of 30 MB for images
• Maximum file size of 4GB for videos

What are the Costs for Campaigns on IG Stories?

It’s difficult to specify an exact number because different studies refer to varying average figures depending on various factors. However, one thing is reliable: standard feed ads on Instagram cost less than Facebook ads, and research indicates that IG Stories campaigns have an average cost of between $0.70 to $1 per click, or approximately $24.72 to $35.32*. This makes it one of the most affordable advertising formats on social media platforms today.

As you can see, creating campaigns on IG Stories isn’t more complicated than other channels. And if you plan your campaigns in advance, the setup process will be easier and faster.

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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, aiming to provide digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.