[How to] How to Analyze Competitor Keywords in 5 Advanced Steps

One of the things that good marketers should not forget or neglect when starting online marketing on Search Engines is doing Competitor Keyword Analysis, or analyzing competitor keywords. Many people probably already know that if you have good keywords, you are halfway there. The opportunity to entice customers to choose your services or purchase various products will increase accordingly. Therefore, knowing your competitors will be equivalent to being able to prepare for planning to outperform them more accurately.

Currently, there are hundreds of keywords and millions of tools designed for marketers to choose from. It is safe to say that if you are a beginner and just starting Competitor Keyword Analysis, you will definitely feel overwhelmed. Therefore, in this article, we will introduce how to do Competitor Keyword Analysis in a concise and easy-to-understand manner. We guarantee that you can finish reading it within 5 minutes. If you are ready, let’s get started.

What is Competitor Keyword Analysis?

Competitor Keyword Analysis is the process of finding keywords of competitors who are ranking high in the SERPs so that you know what keywords your competitors have. You can then take action to improve your rank to make your business more competitive.

Getting Started with Competitor Keyword Analysis

If you are looking for a Golden Keyword that will help boost your website’s ranking, try following these steps. You are guaranteed to get unexpected results.

1. Understand What Your Customers Are Searching For?

One of the most common mistakes that novice marketers starting online marketing in SEO and PPC make is using keywords with high volume. But in reality, keywords with high volume do not always mean increased Leads and Conversions.

For example, using the keyword “Content Marketing” may have a monthly search volume of up to 14,000, and the website may have an increased number of views. However, none of the viewers actually become customers. Because you need to understand that most people are simply trying to find out what “Content Marketing” is. They don’t necessarily want assistance with marketing. Therefore, it is necessary to try to understand the underlying search behavior of customers, such as:

If you understand the underlying search behavior, choosing the right keywords will certainly help your website get real customers without fail. In addition, doing Keyword Mapping is another tool that novice marketers should study (Read more here).

2. Identify Your Top 3 Competitors

Take 10 seconds to think of a unique business name… Of course, there is none. So, when starting to analyze your competitors’ keywords, the most important step is to start identifying your competitors. There are two reasons why we recommend looking for only the top 3 most similar competitors:

1. No one has enough time to do Competitor Keyword Analysis with businesses that have many competitors
2. Therefore, the best solution is to look for the top 3 most similar competitors

When selecting the top 3 competitors, it depends on:

• Competitors with the same customer base
• Similar to your business (in terms of products or services)
• Top of mind (can immediately recall the name when closing your eyes)

3. Choose the Right Tools

One of the factors that will make your online marketing plan successful or fail is choosing the right tools. Therefore, choosing analysis tools for Competitor Keyword Analysis by selecting tools that are trusted by users will have a greater chance of accessing accurate information. For example, Google Keyword Planner, which is a tool developed by Google, is suitable for searching for competitor information to improve and develop your website. Or SimilarWeb, which has more detailed features, or Ahref, which is one of the most prominent SEO analysis tools in the market today.

4. Start Analyzing Competitors

Once you have identified the top 3 competitors and chosen the tools, it’s time to start entering the URL links of the selected competitors to begin the analysis. Most tools generally have a “Site Explorer” feature, such as in Ahrefs. Marketers can use this feature to view reports about the website of interest. In this report group, they will be grouped into various categories, such as Backlink Profile, which provides information about the website’s backlinks, or Organic Search, which provides information about Organic Keywords.

Another feature suitable for analyzing competitors’ keywords on Ahrefs is the “Content Gap Analysis” feature, which is a tool to help find competitors’ keywords that are ranking. In cases where our website is not yet ranked, you can use this information to plan strategies immediately.

5. Time to Find a Golden Keyword, a Golden Egg Keyword

No matter what tools you use, the important thing is to identify the keywords that your competitors are ranking for, or what is called a Golden Keyword. This keyword must:

• Generate real customers (not just come in and leave)
• Can be used to improve On-Page SEO for your website better than competitors
• Have a worthwhile search volume to invest in

Finally, don’t forget that you know this formula too, but your competitors do as well. So, whoever hesitates, hurry up and follow the above steps immediately. Whoever does it first will have an advantage.

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