Facebook remains a giant in the world of social media, with over 3 billion users per month as of the second quarter of 2023. Advertising on Facebook has been developed to meet the needs of this massive user base. Therefore, marketers need to adapt to effectively advertise on Facebook.
Facebook ads are posts that businesses pay for to display products or services to Facebook users. There are various advertising formats to choose from. The price used for advertising is not fixed but depends on several factors, such as target audience definition (based on demographics, location, interests, and online activity), ad placement, campaign duration, and industry competition. Clear targeting will help ads reach the target audience effectively and help companies achieve their goals.
In this article, we will answer the question many people wonder: How many types of Facebook ads are there? And what are the different types of Facebook ads? Let’s understand the strengths and usage of each type.
How Many Types of Facebook Ads Are There?
Facebook has 8 main advertising formats, each with its own details.
1. Image Ads
This is the most basic advertising format, using a single image to promote products, services, or brands. It is suitable for campaigns with outstanding visual content and can be created easily, such as boosting existing posts. This type of ad meets all objectives, whether it is building brand awareness or promoting new product launches to increase sales.
2. Video Ads
This advertising format uses video to present products, services, or brands. It is suitable for demonstrating products, teaching how to use them, or showing moving elements. The maximum length allowed is 240 minutes, but it is recommended to use short videos no longer than 15 seconds to attract viewers to watch the entire video. Video ads can add interest to users’ feeds, but may take more time and cost to produce than other ad types.
3. Stories Ads
Stories ads are vertical full-screen video formats that are ideal for mobile devices and offer more creative freedom, such as using emojis, stickers, filters, and effects. They are suitable for engaging with viewers. This type of ad is becoming increasingly popular, with over 4 million users advertising every month.
4. Messenger Ads
Messenger ads are an advertising format that feels personal because they appear in private chat areas. They are suitable for businesses that want to start conversations with customers. Users can tap on the ad to start a conversation with the brand immediately, making this type of ad a good way to engage with brands.
5. Carousel Ads
Carousel ads consist of 3-10 images or a single video that plays as a slideshow. It is another good option if you want to use it instead of a video ad because it uses 5 times less data, making it suitable for markets with slow internet speeds. Also, it is a good choice for those who do not have experience creating videos.
6. Slideshow Ads
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7. Collection Ads
Collection ads are like browsing products through a window on mobile devices. Users can scroll through products conveniently and have more customization flexibility than Carousel ads. They display full-screen results. Users can buy products directly from the ad. Businesses can let Facebook’s algorithm select products from the catalog that are suitable for each user. It is suitable for large businesses with a variety of products. Small businesses with limited products may be more suitable for other ad types, such as Carousel.
8. Playable Ads
Playable ads are a format that allows users to try playing a game before downloading it. It is a demonstration of the game in the form of a Facebook ad. This “try before you buy” experience allows users to try the game directly in the ad and helps increase the number of game downloads effectively.
In addition, these Facebook ad types also include Instant Experience ads, also known as Canvas Ads, which are interactive advertising formats specifically for mobile. You can add Instant Experiences to various ad formats, such as users being able to view Carousel images, swipe in different directions, and zoom in or out of content. This advertising format helps users engage with content advertised on Facebook in an interesting way.
Conclusion
Regarding the question of how many types of Facebook ads there are, the answer is that there are mainly 8 types, each with its own strengths and suitability for different uses. Therefore, choosing the right ad type is important, taking into account business objectives, target audiences, and the nature of products or services to make Facebook advertising effective and meet business needs.
About Relevant Audience
We are Relevant Audience, a Digital Performance Marketing Agency specializing in SEO and one of the Digital Agency providing comprehensive digital marketing services to support businesses in reaching target audiences at the right time, place, and device.
Our services cover SEO services, Search Marketing, Social Media Ads, Search Ads, to Influencer Marketing, and we are also a SEO Company that is a Google Partner. Our team consists of specialists ready to provide consultation and find solutions that meet business needs.
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