To help businesses and brands increase sales and build brand awareness during long holidays, Google has updated video ad templates based on various festive themes. These are divided into 4 themes and 5 templates: Diwali, Hanukkah, Christmas, and Black Friday. This update from Google Ads will be like what? What do marketers need to know? Relevant Audience has gathered detailed information, so you can be assured that after reading this, you can immediately apply it. If you’re ready, let’s take a look.
Google Ads Adds Templates Based on Festivals for Advertisers to Use
The templates added for marketers to use are as follows:
- Hanukkah Video Ad Template
Hanukkah, or the Festival of Lights for Jewish people, is a celebration lasting eight consecutive days for Jews living outside Israel. When it comes to the term Hanukkah, most Thais are not very familiar with it, but they are more familiar with Christmas. However, the Hanukkah festival often coincides with Christmas every year, or sometimes the dates may overlap. It celebrates freedom and honors deceased heroes. Therefore, during the eight-day festival, Jewish people light menorah candles, eat together, and give gifts to family members.
In this latest update of Google Ads templates, there is an update to the templates used for Video Ad campaigns. There are themes and background music that you can view more at here.
- Diwali Video Ad Template
Those who follow spiritual trends have probably heard of the “Diwali” festival. It is the biggest celebration for Indian descendants. It is known as the Festival of Lights. In Thailand, the Diwali festival is held from October 21st to 23rd. The event features cultural performances, lights, sounds, and a variety of delicious food menus, as well as worshiping Ganesh and Lakshmi to pray for success in work, love, and life.
For the Diwali festival Video Ads templates, there has been an update for marketers to choose from. There are both images and sounds that help create an atmosphere for advertising campaigns to feel the lights and sounds of the Diwali festival to the fullest. You can view additional template examples at here.
- Christmas Video Ad Template
As for the Christmas festival, many Thais are probably already familiar with it, especially those who practice Christianity. Because December 24th-25th is considered the celebration of the Nativity of Christ, or the celebration of the birth of Jesus. It is another important day for Christian believers around the world. In each country, celebrations are held in different forms, reflecting the culture and traditions of each nation.
Christmas is another day that is perfect for online marketing. Because on this day, many families attach importance to celebrating. There is a feast together, and parents usually buy gifts for their children on this day, which is a popular tradition all over the world. Currently, marketers on Google Ads can choose to use Christmas festival Video Ads templates. View more details at here.
- Black Friday Video Ad Template
Another festival for shoppers where almost every E-Commerce platform has full sales. And shoppers around the world will use this Black Friday as a landmark in declaring the glory of shoppers. The origin of this festival is quite distant from Thai shoppers. Because the “Dark Friday” festival is related to Thanksgiving in the United States. Many families will go out shopping for household goods, causing small and large stores to offer promotions or special discounts regularly. This festival is held on the fourth Friday of November every year. Besides the United States, the Black Friday festival has also spread throughout the world.
For this Black Friday festival Video Ads template, it will be slightly different from the templates of other festivals. It focuses on the shopping area and leaves more space for images. Importantly, the Black Friday festival template can be used in two formats: portrait and landscape.
Conclusion
With ready-made templates based on festivals that have been updated to use on Google Ads, it will help marketers to easily create video content advertising campaigns. In each template, marketers can choose to customize the template by using images, logos, brand colors, and text. All ready-made templates except the Black Friday festival can select up to two images, one logo, and six text areas. The Black Friday festival template can use up to 5 images, one logo, and six text areas. Marketers can choose to use creative assets from various libraries to mix and match to make the campaign even more interesting. It can be used in conjunction with Performance Max Campaign, Video Action Campaign, and App Campaign. Google also plans to add templates for other festivals if there is any progress. Relevant Audience will bring the information to everyone again.
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