Get to Know 6 Trending Social Media Platforms and Apps That Marketers Can’t Afford to Miss

From Hi5 to Facebook, most people’s lives revolve around social media platforms. A study by Search Engine Journal found that in April 2022 alone, there were as many as 4.65 billion social media platform users worldwide. This means that about 58.7% of people around the world spend most of their time on social media platforms.

As a brand or marketer developing an online marketing strategy on social media platforms, you may face problems such as falling behind on which platforms or apps are trending or which platforms are suitable for adapting to your marketing plan. Therefore, this article compiles various platforms and apps that are trending in 2022, guaranteed to be able to adapt to your online marketing plan immediately.

1. TikTok

With its unique characteristics and ability to respond to rapidly changing internet user behavior, TikTok has become one of the newest social media platforms that is surpassing its older siblings. If we only consider the United States, in 2020 and 2021, TikTok was the fastest-growing social media platform since its first launch in 2016.

Many people have probably seen various viral clips before, but for those who are unfamiliar or do not know, TikTok is a platform that allows users to share short videos in their desired style, making it easy to reach people. And not only that, currently TikTok is also constantly updating additional features such as shopping on the platform. Therefore, it is suitable for brands and marketers looking for new social media platforms to develop online marketing strategies.

2. Discord

If we talk about social media platforms that are like a Community where different groups of people can come together, Discord is definitely one of them. Currently, Discord has approximately 150 million monthly users. Many people may think that Discord is a platform limited to gamers only, but in reality, “not at all” because nowadays, many businesses are starting to look for new opportunities to run various marketing campaigns on Discord.

For brands and marketers, even though Discord does not have advertising features like other platforms, it has strengths in building Community, allowing brands to benefit from increasing engagement with various campaigns. For those who want to know if Discord is really suitable for digital marketing, you can read more details in this article.

3. Twitch

Twitch is a streaming platform popular among gamers. With 140 million monthly users, Twitch has become another popular platform for brands or marketers looking for new opportunities in online marketing.

It must be said that currently, the content on Twitch is not limited to just gamers, but covers various industries, whether it is music, sports, tourism, food and beverages, and various activities. This means that Twitch is another platform that helps brands expand their reach to new target audiences.

4. Instagram Reels

It is undeniable that the influence of TikTok has caused many major social media giants to embrace this trend and gradually release features that allow their platforms to do so like TikTok. Instagram has launched the Reels feature, which will allow users to share short videos with a length of 15-60 seconds along with customization functions such as adding effects or soundtracks. And with a user base on Instagram with over 1 billion users per month, this is another channel for brands and marketers to help create new opportunities for your campaigns.

5. Twitter Spaces

Another popular social media platform with over 229 million daily users! Which adds a feature called Twitter Spaces that was launched in 2020, allowing users to converse via live audio on Twitter.

As a brand and marketer, creating new opportunities for communication through creating real-time conversations with target audiences will help build Brand Awareness and Brand Loyalty to the target audience. Plus, it creates a new color that helps adjust the image of the brand to look more modern, which can be said to be consistent with the marketing trend of “talking” that is suitable for the consumption behavior of the younger generation.

6. Spotify Greenroom

Spotify Greenroom is a feature on the popular Spotify music streaming platform that was launched in 2021 as a Drop-in Audio Chat space for music listeners around the world who can join discussions on various topics, similar to a seminar where people sit down to exchange experiences.

For brands, they can use Greenroom as a space to build relationships with existing customers effectively as long as the content you create can attract enough listeners.

With leading social media platforms such as Facebook, YouTube, WhatsApp, and Instagram having a large number of users, trying to focus on other emerging social media platforms may be a new trend in 2022 to ensure that you experiment with diverse methods for brand marketing opportunities.

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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to help businesses reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.