In today’s technology era, countless websites are emerging on the internet, along with rapidly increasing digital marketing competition. Making a website rank high on Google’s search results page, also known as SEO, is a key factor in helping digital marketing achieve its goals. To successfully perform SEO, you need to chooseSEO Services from a reputable and experienced company, and you also need to know how to use SEO (Search Engine Optimization) strategies intelligently. One of the factors that affects SEO performance is User Experience (UX). A tool that helps understand user experience more precisely is called Core Web Vitals
In this article, Relevant Audience will introduce you to what Core Web Vitals are, how they can help improve user experience and performance, and why they are important
What are Core Web Vitals?
Core Web Vitals are a set of metrics that Google uses to measure real-world user experience (Real-World User Experience) in 3 areas: Interactivity, Loading, and Visual Stability of the website. These will affect the user experience on the website or UX (User Experience).
What Metrics are in Core Web Vitals 2024?
As mentioned, Core Web Vitals measures various aspects of the user experience. Each area has different metrics as follows:
This is a metric used to measure loading performance. LCP reports the time it takes to display the largest text or image block in the viewport (the part we see on the web page), starting from when the user first visits the website.
A good website should have an LCP of no more than 2.5 seconds. If it exceeds 2.5 seconds but does not exceed 4.0 seconds, the website is considered to need improvement. And if it exceeds 4.0 seconds, the website has relatively low performance.
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Cumulative Layout Shift (CLS)
This is a metric used to measure visual stability. It measures the score of layout (Layout) changes whether there are unexpected changes or not.
A score indicating that the website has good stability is below 0.1. A value between 0.1 and 0.25 is considered a website that needs improvement, and if it is greater than 0.25, it has low performance.
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Interaction to Next Paint (INP)
This is a new Core Web Vitals metric that was just implemented in April 2024. The previous metric used was FID (First Input Delay). INP is a metric for measuring the speed of the website’s response to users.
If INP is faster than 200 ms (milliseconds), it is considered a fast response, creating a good user experience. If it takes more than 200 ms but less than 400 ms, the website has a response that needs improvement, and if it exceeds 400 ms, it means the website has a very slow response.
How to Measure Core Web Vitals
To check Core Web Vitals to see how effective our website is, you can check it through various channels such as:
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Google Search Console
This is a free tool from Google that will show information about your website’s Core Web Vitals, as well as help identify problems and recommend solutions.
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PageSpeed Insight
Another tool from Google for viewing in-depth information about the website. It can help analyze the speed and performance of the website, as well as provide recommendations for improving and developing the website.
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Lighthouse
An Open Source tool that helps check the performance of various aspects of the website, such as SEO, Performance, and Accessibility. It will give scores from 0-100, where 100 is the highest score, not requiring website improvements, as well as indicating shortcomings and providing recommendations for improving the website.
Why are Core Web Vitals Important?
Core Web Vitals are important for website performance and SEO in many aspects:
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Improve User Experience
Knowing Core Web Vitals allows you to know the flaws and know which areas to develop to create a good user experience.
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Better Ranking
When a website has good Core Web Vitals scores, it creates a good user experience, so it has a higher chance of ranking higher on Google’s search results page.
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Increase User Engagement
When a website is efficient and works smoothly, it results in users being able to engage more, helping to increase Conversion (customer activities on the website that generate value, such as buying products, registering for memberships, and participating in activities, etc.) and can also reduce Bounce Rate (opening a website page only once and closing it immediately).
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Retain Users
Users are more likely to return to use the website again when they have a good experience using the website’s pages for the first time, and may also stay on the website longer and have a greater opportunity to do any activities that are valuable.
In conclusion, Core Web Vitals is a standard used to measure the effectiveness of a website in 3 areas: responsiveness to interaction, loading of content on the website, and stability of the website page. If it is within good criteria, it can create a good user experience, resulting in a higher ranking on Google and can achieve various business goals.
SEO Service at Relevant Audience
Relevant Audience, a Digital Performance Marketing Agency, SEO Agency and comprehensive Digital Agency. Our main goal is to provide digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO Service to Influencer Marketing and is also part of the Google Partners program.
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