Are you looking for good restaurants along an unfamiliar route? Or planning to take your family on a vacation to a trendy destination outside the city? Believe it or not, more than 50% of car drivers on the road regularly use Google Maps to search for restaurants, tourist attractions, and routes.
As a marketer or local business owner, you naturally want your store to rank at the top on Google Maps to promote increased customer traffic and create opportunities to boost sales of products or services. For any entrepreneurs wondering how to achieve this, this article will introduce tips and tricks to get your store ranked #1 on Google Maps – guaranteed without spending a dime. Ready? Let’s dive in!
1. Fill Out Business Information on Google Business Profile
First and foremost, for local business owners who want to pin their store to rank high on Google Maps, you must start by filling out your store’s business information on Google Business Profile as comprehensively as possible. The information on your Business Profile will be used to display results on Google Maps and Google Search, which will help make your store appear more credible. Of course, this will directly impact Google Maps’ algorithm, which will recommend stores that are confidently verified as existing to Google Maps users. If you’re unsure about using Google Business Profile, you can read more details in this article.
2. Post Updates Regularly
After filling out information on your Business Profile, don’t just relax and assume your store will immediately rank at the top on Google Maps. Another way to increase visibility for your store is to post or update information regularly, such as uploading additional photos to make your store more appealing to customers. In the case of a restaurant, you might post images of special menu items or photos of the storefront and atmosphere inside to create a feeling that makes customers feel special when they dine at your restaurant. This also includes launching promotional campaigns, special offers, or other updates that keep your business active all the time. These actions will help Google Maps’ algorithm recommend your store to consumers more often.
3. Doing Local Citations
Local Citations, or getting your business talked about by other websites by distributing your business information on high-authority websites (High Domain Authority), whether it’s information about your business name, address, and phone number. You can also find various listing websites that offer business review services, such as Wongnai, Tripadvisor, etc. (Don’t forget to include a link to your Google Maps map!).
Doing Local Citations will help Google’s algorithm see your business as more interesting and increase the chances of ranking well on Google Maps. It also helps with brand awareness.
4. Don’t Forget to Pin Google Maps on Your Website
Although Google doesn’t explicitly state that putting a Google Maps map on your website will directly help your store rank higher on Google Maps, having a Google Maps pin on your website will improve the user experience. And if more people click to view the store’s map, it may indirectly affect Google’s algorithm to see increased visits, which will help push stores with many visitors to become recommended stores on Google Maps.
5. Good Reviews Reign Supreme on Google Maps
One of the most important factors in increasing visibility for your store on Google Maps is online reviews. It’s worth noting that Google’s algorithm places great importance on both the number of reviews a store receives and the responsiveness to those reviews, whether they are positive or negative. Therefore, business owners should prepare to share links to reviews connected to the Business Profile page with customers in various channels so that customers can write reviews immediately.
For new business owners who want their stores to rank among the first search results on Google Maps, simply follow the tips above, and you’ll find it’s not difficult and doesn’t cost a dime. But what’s harder than ranking is providing consistent service and quality for your business to impress consumers.
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Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of providing digital marketing services to help businesses reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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