Currently, TikTok has become a popular platform for all ages, and it seems to be gaining more and more popularity. This has led to increased competition among TikTok Creators. Therefore, creators need to constantly look for new strategies to keep their content’s engagement high, such as creating content that is unique and interesting.
However, sometimes creating interesting content is not enough to increase engagement. Creators need to understand TikTok’s algorithm and posting at the right time is also important to increase the reach of their content.
In this article, Relevant Audience will introduce the best times to post on TikTok in 2024, specifically what time periods are ideal, based on data from eclincher.
Best Times to Post on TikTok in 2024 (by Day)
The time you post on TikTok is often overlooked, but choosing the correct posting time can help increase various metrics of your content. According to studies, here are the latest times to post on TikTok (based on Eastern Standard Time: EST):
According to statistics, the periods with the highest engagement are Tuesday at 9:00 AM, Thursday at midnight, and Friday at 5:00 AM.
Best Times to Post on TikTok in 2024 (by Content Type)
In addition to dividing the best times to post on TikTok by day, different types of content also have appropriate posting times.
Posting general content
- According to the principle of posting general content
Generally, you should post in the morning between 7:00-9:00 AM or in the evening between 7:00-11:00 PM, according to the local time of your target audience. These times tend to work well because they are when people start their day or are taking a break. For holidays, post around 2:00-4:00 PM. - Beauty and fashion content
If your content is about beauty or fashion, we recommend posting between 7:00-9:00 PM on Saturday. This is a good day to post longer videos, such as makeup or styling tutorials, with the best time being between 2:00-4:00 PM. - Video game content
Most gamers spend their time in the evening. The period with the highest engagement for this group is between 9:00 PM-12:00 AM, especially on Fridays and weekends. - Comedy and entertainment content
Comedy content tends to be popular during lunchtime between 11:00 AM-1:00 PM and in the evening between 5:00-7:00 PM. - Fitness and health content
Content related to exercise should be posted on TikTok before people start exercising, between 6:00-8:00 AM, or posted again in the evening between 5:00-7:00 PM for those who exercise after work. - Food content
Content about food should be posted in the late morning between 10:00-11:00 AM, which is suitable for brunch menu content, and in the evening between 4:00-6:00 PM, which is suitable for dinner recipes. Weekends are perfect for long videos or baking content. - Content for foreigners
When posting on TikTok to attract foreigners, an important factor is time zone. You need to consider the time zone of the countries you want to target. For example, if your target audience is in England, you need to keep in mind that England is 7 hours behind Thailand.
Furthermore, content that attracts foreigners is content related to their culture. If your audience is not all from the same location, avoid posting at the same time and consider new posting times to ensure everyone can see your content.
Things to Consider to Increase Engagement
In addition to the latest times to post on TikTok to consider, there are other things to consider to increase engagement for your content and channel:
- TikTok Analytics
An important thing when you want to increase engagement is to understand who your majority audience is, where they live, and what time they usually watch your content. You can use this information to adjust your TikTok posting times. - Time Zone
If you want to reach a foreign audience or your majority audience is foreign, you should consider the time zone of the audience in that country and choose a TikTok posting time accordingly. - Consistency in Posting on TikTok
Once you know your own TikTok posting times, you should post consistently so that your audience can follow your content all the time, which will make your engagement consistent. - Quality of Content
A crucial thing not to forget is the quality of the content you post. The content must be interesting and appealing to your audience.
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO services (Search Engine Optimization), to Influencer Marketing and is also part of the Google Partners program.
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