8 Things to Do If You Want to Improve Your Website Ranking for New Marketers

Nowadays, people around the world commonly search for information through Search Engines, especially using Google Search to find products or services they need, or to find answers to questions they want to know. But the question is, “If you have a website that can truly meet those needs, how can you make your website appear in front of those people?” Some may think it’s difficult to get a website on the first page of SERPs. Let’s look at the importance of investing time and effort in SEO. Firstly, Google is the largest Search Engine in the market today, with more than 85% of global data usage, especially over 270 million unique visitors in the United States alone. Secondly, 75% of internet users never go beyond the first page of a Search Engine. And finally, 34.36% of all clicks are on the first search result.

It’s clear why SEO is important in every aspect of online marketing. However, everyone knows that doing SEO is like running a marathon, not a sprint, especially when running under Google’s rules, which update its ranking algorithm dozens of times each year. This makes it not easy to get a website ranked first on the SERPs. Therefore, in this article, we will introduce 8 things you need to do if you want to cross the finish line first under Google’s rules.

1. Improve Website Structure

A house with a good foundation is strong and durable in the long run. Similarly, a website with a good structure will help avoid various technical problems that can cause Google to reduce the visibility of the website. On the contrary, it will benefit the website’s ranking.

For example, a website should have a Sitemap to allow both general users and Google’s algorithms to access it easily. In other words, starting with small issues like fixing Broken Links (dead links) to content Duplicated (duplicate content), remember that thoroughly checking the website structure is essential for pushing up the website’s ranking according to SEO guidelines.

2. Prioritize User Experience

Did you know that in SEO, user experience is as important as branding? Many marketers who hear this may feel it’s crazy, but anyone with SEO experience knows that Google has updated its algorithm to use User Experience (UX), collectively called Core Web Vitals, as one of the important factors in ranking websites (read more about Core Web Vitals here).

Here are some recommendations for improving UX to improve SEO:

3. Prioritize Algorithms and Users Equally

Many marketers focus too much on improving their website to meet Google’s requirements, forgetting that the readers of the content are not just Google’s algorithms. Although Search Engine algorithms and human eyes have different ways of reading and distinguishing content, there are some common points. For example:

• Content must be clear and concise
• Provide accurate information
• Avoid using unnecessary jargon
• Subheadings must match the cover

All 4 of these things should be considered from the beginning of the content creation process on the website if you want the website to have a good ranking.

4. Title Must Be Catchy

The title is an important element in SEO. Remember that the title is the first thing people see on the SERPs, so it is one of the most important factors in attracting people’s attention and encouraging them to click on the website.

BuzzSumo, a marketing service website, released one analysis related to titles, finding that:

• A good title will help create interaction with the website
• The title will help stimulate people’s curiosity
• Meta Descriptions may not directly affect website ranking, but should be relevant to the title

In short, if you want your website to rank well, choose a title that is interesting, useful to searchers, and can stimulate the desire to click in and read.

5. Monitor Google Algorithm Updates Regularly

Anyone with SEO experience has probably encountered fluctuations in website rankings when Google updates its algorithm. We all know that Google constantly tries to update its ranking algorithm to improve search results. Therefore, monitoring updates is something that all new marketers must pay attention to.

6. Provide Answers People Want to Know

It has been seen that in recent years, one of the features that Google has updated on Google Search is a feature that focuses on helping people quickly find the answers they need, such as:

• Featured Snippets (or Answer Boxes)
• People Also Ask
• Knowledge Panels
• Local Packs
• Video Carousels

For example, the Featured Snippets feature will be a box of text that displays basic or step-by-step information at the top (above rank 1). Therefore, when creating any content, try to anticipate questions from users and try to write to answer those questions as much as possible in order to increase the chances of Google selecting the answer to be placed in the Featured Snippets position.

7. Promote Strategically

Leveraging other online marketing channels is another important factor in improving SEO effectiveness, whether it’s:

• Publishing through social media platforms
• Using Email Marketing methods
• Using Influencer Marketing methods
• Doing PPC (Pay Per Click) advertising within a reasonable budget
• Using other websites and blog posts (Read more about recommended international websites to help promote further here)

8. Do Local SEO with Google Business Profile

Creating an online presence has become increasingly important in SEO nowadays. Specifying business information in a Business Profile not only increases access to your store, but also affects website ranking. Importantly, your business profile will help increase visibility and provide basic information about searchers interested in products or services related to your business.

Doing SEO is a job that never ends. Even if one day Google says, “This will be the final version of the Google Algorithm update,” the display results of the website will still change constantly, as long as your competitors are adjusting their SEO. Therefore, if you want your website to have a good ranking all the time, the only way is to keep working hard. It’s true that getting the number 1 position on the SERP is as difficult as winning a jackpot, but if you dedicate yourself and follow these guidelines, taking your website to the first page is not beyond your capabilities.

Get Digital Marketing Consultation from Relevant Audience

Relevant Audience is a Digital Performance Marketing Agency that aims to provide digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.