For entrepreneurs who are just starting to build their own websites, you probably already know that optimizing your website according to SEO principles is one of the business approaches in the digital era. This is to make the Search Engine algorithm recognize your website more and place it on the first pages, increasing Organic Traffic so that general internet users can find it before making decisions to buy products or services from that website.
Besides having knowledge of how to optimize your website according to SEO guidelines such as On-Page or Off-Page, knowing how Google comes to collect various data on your website to rank it, and what a website owner should do to make Google find your website faster, because the more Google knows about your website, the greater the chance your website will rank quickly. Therefore, in this article, Relevant Audience will take all readers to see 5 ways to help the Google algorithm crawl, create an index page, and collect data for ranking more effectively. If you’re ready, let’s get started.
5 Ways to Increase Google Crawling and Indexing of Your Website
Basically, when a website is created, a Search Engine like Google releases a Google Bot to collect data (Crawling) to create an index page, or called Indexing, so that Google users worldwide can search for information. (Read more details about Google Indexing) In this article, we will show everyone 5 ways to help Google collect data to improve ranking. Here they are:
- Improve Website Loading Speed
50 billion and 1.93 billion are the numbers of the number of web pages and websites that exist today. Therefore, the process of the algorithm to create an index page is directly proportional to the speed of the website. If your website is slow for any reason, it means that it will increase the opportunity for the index page creation to be even slower.
Therefore, assessing your website’s Page Speed and improving it consistently is something that should be done first, whether it’s upgrading hosting servers, improving various files by compressing and reducing image sizes (read more here).
- Your Website Should Have a Good Internal Link Structure
Having Internal Links on your website has many benefits (you can read more here). Especially its usefulness to the Google algorithm in collecting various data on the webpage to perform ranking. Because Internal Links are like creating a path for the website algorithm to easily collect various data. The important thing is to check the Internal Links on your website to make sure they are complete, especially in cases where you have just migrated hosting or are in the process of restructuring the website.
- Submit an XML Sitemap to Google
One of the tips for helping the Search Engine algorithm create an index page is submitting your website’s XML Sitemap to the Search Engine. This is especially suitable for websites with complex Deep Page structures. Submitting a Sitemap to the website will help the Search Engine easily find all pages. For submitting Google’s XML Sitemap, you can submit it through Google Search Console. If it’s Bing, submit it through Bing Webmaster Tools.
- Check Canonical Tags on Your Website
Canonical Tags are a way to tell the Search Engine which URL under this tag is the main page of the website to prevent incorrect index page creation by the algorithm. It also prevents the problem of Duplicated Content that may occur when your website has several similar pages.
Therefore, checking Canonical Tags regularly is an important thing that cannot be missed. You may start by checking through various tools such as Moz Bar or URL Inspection to ensure that your website pages will be indexed correctly in every desired page.
- Fix Broken Links
For this last recommendation, it’s another thing that many beginners often neglect, but little do they know that it has a huge impact on many things, including creating frustration for internet users visiting your website or, especially, on the indexing of the algorithm. That is the problem of Broken Links on the website. The recommendation is to regularly check through various Analytics Tools such as Google Search Console or Screaming Frog, then proceed with steps such as creating redirects for website pages, updating, or deleting them.
Conclusion
Having read this far, many people are probably preparing to optimize their websites to make the Google algorithm’s index page creation more efficient. You may start by trying to use helpful tools like Google Search Console to check minor details such as fixing Broken Links, then gradually increase the intensity. But the most important thing is to do it regularly and pay attention to every detail of the website page. Surely, ranking on the first page of the SERPs will not be too far away.
Source: Searchenginejournal
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), to Influencer Marketing and is also part of the Google Partners program.
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