The year 2022 is quickly coming to an end, just like the world of online marketing, which is constantly changing with new trends. Especially social media platforms (Social Media), which are like a trump card for brands and marketers in doing Digital Marketing for a long time. If we go back 4-5 years ago, when talking about social media, many people might only think of Facebook or Twitter. But as everyone knows, in the past two years, there have been many new social media platforms that have gained attention from users and created trends among marketers and brands.
A clear example is TikTok, which is still trending continuously, gaining popularity from users around the world, especially among Gen Z, as well as YouTube, which has adjusted several great features that still captivate video content lovers, or Instagram, which has improved features to focus on new video content formats. It is said that during 2022, Statista predicted that the number of social media users would soar to 3.9 billion and grow to 4.4 billion in the upcoming 2023. This means that brands and marketers must keep up with new trends in order to create opportunities to expand their target audience and increase sales.
Therefore, in this article, we will take you to see 5 hottest social media trends that we have selected as having the potential to last for a long time. We guarantee that after watching it, you can take it to plan and apply it to your online marketing strategy immediately. If you’re ready, let’s get started.
- No matter what, you can’t deny TikTok
No matter how tired you are of the name of the TikTok platform, you cannot deny that TikTok remains a hot and continuously trending social media platform, and always has new trends to discover. According to the App Store Awards report in 2021 by Apple, TikTok was the most downloaded free app. This continued into the first quarter of 2022. In addition, Sensor Tower revealed that TikTok is still the most downloaded app (Read more details in this article).
Alison Battisby, DMI expert and social media consultant at Avocado Social, believes that the potential for online marketing on TikTok will tend to increase and TikTok will not be just a short-term trend but will become another tool or method to quickly reach younger target audiences with the most cost-effective budget.
- Social Commerce will be more seamless for users
What could be more convenient than shopping online while playing a social media platform, then clicking to add items to the cart and paying? Then just sit and wait for the products to be delivered to your doorstep. It must be said that before this, a major limitation that still caused frustration for customers when shopping online through social media platforms was that consumers had to spend time waiting 10-20 seconds to click to order products or pay on the Landing Page.
With these Pain Points, the development teams of social media platforms have seen the need to create a “seamless” experience for online shopping on the platform. For example, TikTok has partnered with Shopify, Instagram has developed features to support its own product purchases, or even YouTube has improved the experience of purchasing products through videos to be beneficial to buyers and sellers.
According to eMarketer, the value of Social Commerce in the United States will reach nearly $80 billion in 2023. However, this may be a big question for the development teams of various platforms to be alert and create a good shopping experience for customers, just like brands and marketers need to know how to take advantage of the power of Social Commerce to the fullest.
- Influencer Marketing helps brands build credibility
In the 4 years since 2016, influencer marketing has grown from $1.7 billion to $13.8 billion. In 2022, the figure is projected to increase by 19% to $16.4 billion according to The State of Influencer Marketing.
Many marketing experts agree that the role of influencer marketing will become a mainstream approach or method, especially for B2B and B2C businesses who want to advertise online through video content (Read more details in this article). However, influencer marketing will only succeed when brands have studied various approaches beforehand.
- YouTube is still a popular platform for video content
As a platform that has long dominated popularity for video content, YouTube continues to offer many opportunities for brands or marketers who want to create brand awareness. This can be seen from the statistics in the fourth quarter of 2021, where YouTube advertising revenue increased by 26% to $8.6 billion compared to the previous quarter, demonstrating the confidence of those who do online marketing.
In addition, YouTube has updated new features such as YouTube Shorts, which has become immensely popular, with 5 billion views since its launch. Therefore, if brands have ideas to present campaigns through video content, YouTube remains a reliable platform.
- Instagram is adapting to Video Content more
In 2021, the CEO of Instagram clearly announced that IG will shift its strategy to rely on video content to respond to the changing consumption trends of internet users. And another reason that cannot be denied is to compete with the increasing popularity of TikTok. Due to these reasons, Instagram has been improving and updating various features to keep up with the intense social media platform war, and of course, the benefits fall to us users.
Conclusion
All of the above shows the many changes that have occurred in the social media platform market, whether it is the development of new features of YouTube and Instagram, the growth of TikTok users, and the adaptation of social media platforms to become Social Commerce. If any brand or marketer is still hesitant about online marketing on social media platforms now, they can be overtaken by their competitors. But if you want to start but are not confident in the information available, you can consult Relevant Audience.
Consult Digital Marketing at Relevant Audience
Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
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