Since 2022, the world has been rapidly moving into a full-fledged digital era. Building an online presence is crucial for businesses in any industry. Therefore, owning a restaurant today cannot rely on word-of-mouth marketing alone. Even if the restaurant’s design and food flavors are incredibly appealing, competition in the online market is fierce. With just a swipe of a smartphone screen, thousands of options can appear for consumers to choose from instantly.
Therefore, if you want your restaurant to stand out among thousands of choices online, effective SEO is a worthwhile first option to try. SEO not only improves website efficiency but is also one way to build an online presence for your restaurant business. This article presents 4 checklists for off-page SEO for restaurant businesses. Let’s see which ones can be adapted.
1. Leverage Google Business Profile
Google Business Profile, formerly known as Google My Business, is a fundamental tool suitable for all businesses just starting out. It helps Google understand the existence of your business online. Simply fill in your business information, whether it’s the store location, opening hours, contact details, various store atmosphere photos, and more. The more detailed and clear the information, the greater the chance that general consumers will see or be interested. If you’re unsure how to start filling out information on Google Business Profile effectively, read our article introducing basic information input here.
2. Utilize Social Media Channels Effectively
Social media platforms are an important component of off-page SEO for restaurant businesses. Although Google doesn’t directly count them as a primary ranking factor, they still have an indirect effect. After all, having a storefront profile on social media or various platforms increases the chances of people getting to know your restaurant. However, simply creating a storefront account alone may not be enough. Without enthusiasm in creating content to interact or create conversations with people, it could reduce the opportunity to persuade people to become customers.
Each social media platform has its own unique strengths. For example, Facebook is suitable as the main platform for consumers to inquire about information due to its large number of users, Instagram is a platform ideal for sharing signature menu photos or trendy store corners with extremely niche designs, and Twitter is suitable for addressing customer concerns and doubts, and TikTok can help connect businesses with younger consumers more effectively.
3. Engage Food Bloggers or Influencers
No research is needed to confirm that using popular bloggers or influencers with high follower counts is a popular method for promoting restaurant businesses, whether to expand the customer base or increase sales. Using influencers makes customers feel less like they are being aggressively sold to, and certainly increases the opportunity to reach a wider audience.
4. Don’t Forget to Update Information Regularly
Basic business information such as the restaurant name, address, contact channels, and search engine algorithms particularly favor this information. In simple terms, to ensure your restaurant appears on the SERP, make sure the information on various social media platforms or websites is not missing. Otherwise, it may create confusion for both consumers and search engine algorithms.
In an internet-driven world, for restaurants, whether it’s the taste of the food or the interior design of the restaurant, they are merely small components of a good restaurant. If a restaurant cannot establish an online presence, even if the food tastes as exquisite as a 3-Michelin-starred restaurant, everything it does may be wasted without adequate online marketing strategies. In addition to optimizing website structure, off-page SEO is something you shouldn’t miss. Check the 4 points above and see which ones can be adapted.
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