E-Commerce businesses have seen a significant growth percentage over the past 5 years and are expected to continue growing, especially in the post-Covid era. It’s no surprise that many people are seeing more ads on various online platforms. Because digital advertising is one of the most important marketing tools for E-Commerce businesses, as it can create high engagement and also analyze customer data to accurately understand their behavior. This article will share tips on how to run an advertising campaign on Facebook Ads so that your E-Commerce business can target the right audience and be effective, creating real customers.
Don’t Forget to Plan Strategies Before Starting Your Advertising Campaign
A survey from Smart Insight, a global marketing consulting website, found that “over 56% of companies do not plan strategies before doing online marketing, and only 26% plan marketing strategies before taking action.” Achieving success in online marketing for E-Commerce businesses is not new but a big deal. Because neglecting or not focusing on clearly defining marketing strategies may not have negative consequences today, but it’s like letting your advertising campaigns drift aimlessly day by day and having no way to create sustainable income in the future. Therefore, we have 3 strategies before starting a campaign on Facebook Ads that if you follow, your E-Commerce business will have good results and be worth every penny invested in digital advertising.
1. Create Good Awareness for Customers
Typically, social media platforms are places where friends and family gather. So, if your advertising campaign has content that directly presents products, be aware that this is one thing marketers should be particularly careful about. A good advertising campaign should start by telling people who you are and what your product is, with concise messages and using easy-to-understand images. Let’s look at an example of an ad on Facebook Ads from Lumen.
Observations in the advertisement:
This strategy is one of the most important steps in starting an advertising campaign in the digital world. So, don’t forget to make the best first impression on those who may only see your ad once.
2. Persistence Reigns in the World of Digital Marketing
Of course, high views of posts or product promotion videos are a welcome sign of advertising. But it doesn’t mean that posts with massive views will result in customers being interested in your products. Therefore, making those who have previously seen our brand, from anywhere, understand our products more, is more likely to convert high views into actual customers for your brand. Because persistence in the digital marketing world is a good reminder that will turn those who may have been interested in your product advertisements once into actual customers.
3. Target Ads to the Right People
Don’t let your customer base think, “Wait until it’s on sale?” or “Shipping costs are too high?” Don’t let these things hinder customer decisions. You can capture customers firmly by using the Retargeting strategy. Retargeting is one important method in digital advertising that can increase the opportunity to create sales for your products. You can use techniques such as offering discounts or freebies for a limited time to encourage customers to make a decision. For example,
In the image above, it is an advertising campaign from Ana Luisa that stimulates customer decisions by offering a 10% discount and free shipping. In Facebook Ads, a simple technique that should be done in Retargeting is to use the Custom Audiences feature. Briefly explaining how this feature works is to define a group of customers who are already interested in our products but haven’t made a decision. We just gather those groups of people into a Custom Audience and advertise to provide additional product information to encourage them to make a decision. It’s like narrowing down the target group but improving the quality, making the investment in the advertising campaign worthwhile.
So, how about these 3 strategies that, if you know them beforehand, will help you plan an advertising campaign that is appropriate for your E-Commerce business and has good results? If you are interested in digital marketing but don’t know where to start, consult us at Relevant Audience.
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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and are also part of the Google Partners program.
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Tel: 02-038-5055
Email: info@relevantaudience.com
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