Anyone who has experience in online marketing, especially Social Media Marketing (SMM), is probably familiar with screening content that is appropriate for each platform. But for those who don’t have experience or are new to planning marketing strategies on social media, you may feel confused about where to start. Will you start with images, videos, blogs, or forums? And where will you post this content?
Therefore, to help all marketers improve their marketing strategies and save working time, in this article we have compiled various types of social media that every marketer should know, from social networks to streaming platforms. Anyone who wants to build an online presence must not miss it.
1. Social Network
For the first type, many people are probably familiar with social network platforms, which are like large online social networks that allow people around the world to connect. Each user can comment, like, share, and follow others as needed.
These types of platforms are mostly beneficial in terms of building Brand Awareness to increasing traffic on websites. By creating content that allows everyone to participate, it can create long-term relationships with customers or other followers. Popular platforms today include Facebook, LinkedIn, Instagram, Twitter, TikTok, and Snapchat.
2. Image Sharing Sites
Many credible studies have indicated that visual content or focusing on “images” primarily helps receive more engagement than content with only text. Therefore, it’s not surprising that brands today use this type of content as a key element in their marketing strategy. Of course, as a brand that wants to use this type of marketing, you should focus on using creative and high-quality images to tell stories well. Popular platforms include Instagram, Snapchat, Pinterest, and Imgur.
3. Video Sharing Sites
It must be admitted that in the past 2 years, the video content trend has been really popular. Whether it’s short or long video clips, they can be found on almost every social media platform. Importantly, video content is a format that is flexible and diverse, so viewers don’t get bored and can enjoy this type of content every day. Popular platforms include YouTube, TikTok, and Vimeo.
4. Audio Sharing Sites
This is another thing that many people used to complain was premature, but it must be admitted that with the flourishing of Podcasts, voice marketing has become increasingly popular and has become one of the gears that drives online marketing today. Popular platforms include Clubhouse, Twitter Spaces, and Facebook Live Audio Rooms.
5. Live Streaming Apps
The live streaming market is very popular. In 2020 alone, platforms of this type were viewed for more than 482 billion hours. The content is almost every type, ranging from game streams, concerts, to product launches of brands. Because these platforms allow viewers to spend time with brands or creators in real time, they are popular among internet users today. Popular platforms include YouTube Live, Facebook Live, Twitch, and UStream.
6. Social Messaging Apps
Most social media platforms have one feature that is essential, which is Social Messaging that allows users to communicate with each other in real time. As a brand, this is another way that is often used with customer service or care strategies to respond to individual needs and help brands engage with target audiences more. Platforms include Facebook Messenger, Twitter DM, Google Business Messenger, WhatsApp, LINE, and WeChat.
7. Social Shopping Network
Many people are familiar with E-Commerce platforms, which are designed to support the selection of goods for purchase. What if social media platforms allowed users to select and pay for desired products immediately? It can be seen that currently, many social media platforms have started integrating these approaches, resulting in Social-Commerce, which adds convenience for shopping users on social media. Platforms include Facebook Marketplace, Shopify x TikTok, Shopify x YouTube, Instagram Shop, LINE Shopping, and Pinterest Shoppable Pins.
8. Discussion Forums
For Discussion Forums or platforms that are characterized by online discussion threads, which allow users to post topics to discuss as needed. Popular platforms include Reddit, Quora, and Pantip.
Of course, what’s important for marketers or brands is to choose the right platform for each content. These different types of platforms are one of the important gears that will help business marketing strategies become more effective and lead to future success.
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