TL;DR
- Google officially announced that it would add a store label on Google Shopping under the official name Google Trusted Store Badge.
- Whether the badge shows depends on service performance measured through the Shopping Experience Scorecard Program, covering things such as product shipping or product guarantees.
- Google said that in testing, online stores that received the badge were likely to get more clicks, and that lesser-known stores gained exposure to general users.
- Google said it would release both the Shopping Experience Scorecard and the Trusted Store Badge soon, starting with the United States as the first country.
Whether you’re an online shopper on apps like Shopee or Lazada, many have probably seen store labels indicating that the store is certified, giving consumers confidence that they will receive quality products. Similarly, Google’s platform, Google Shopping, has officially announced that it will add labels to stores with the official name “Google Trusted Store Badge”.
Google states that currently, global consumers who enjoy online shopping tend to choose online stores through various reviews or ratings of store experiences from other consumers. Therefore, Google believes that this label feature will help brands or online stores gain an advantage in creating engagement between stores and consumers, as well as help increase sales for stores.
Build Consumer Confidence
As long as the clock keeps ticking, online purchases will occur every second. However, before consumers decide to purchase a product, it is natural to look for the most trustworthy store. Google understands this feeling of consumers, which is why it added the label feature (Trusted Store Badge) to stores that can provide a good experience to customers. The display of this label will depend on performance related to service in various areas through the “Shopping Experience Scorecard Program”. For example, if there is product shipping or product guarantees to customers, there is a chance to receive this label and attach it to the online store immediately.
Google states that from testing online stores that received this label, they are likely to receive increased “Clicks” and also help stores that are not widely known to increase exposure to general users. However, Google states that it will begin releasing both the “Shopping Experinced Scorecard” and “Trusted Store Badge” features for use soon, starting with the United States as the first country.
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