A Collection of Interesting SEO Statistics in 2023: The Complete Rundown SEO Pros Can't Miss

Digital MarketingJanuary 9, 2023
By Antonio Fernandez

Now that we have entered 2023, are you still hesitating over whether to invest in marketing with an SEO strategy? Or are you still unsure about how to get started? In this article, we will help everyone get ready with statistics gathered from the Ahrefs website. We guarantee that by the time you finish reading, you will be able to apply them to your marketing plan for sure. Let's take a look.

Popular and Interesting SEO Statistics

The following 7 statistics have been compiled with reference to data collected from various websites, as follows:

  1. 68% of the general public who are familiar with using online platforms begin by using Search Engine tools (BrightEdge)
  2. Only 0.63% of Google users look for the results they want on page 2 (Backlinko)
  3. 53.3% of all website traffic comes from Organic Search (BrightEdge)
  4. 92.96% of all website traffic, or Global Traffic, comes from Google Search, Google Images and Google Maps (SparkToro)
  5. SEO is up to 1,000% more effective at generating traffic than typical social media platforms (BrightEdge)
  6. 60% of marketers agree that Inbound Marketing such as doing SEO, Blog Content and so on can help increase the chances of generating quality leads (HubSpot)
  7. SEO Leads have a close rate of 14.6% (HubSpot)

SEO Ranking Statistics on Google

The statistics on ranking on Google are as follows:

  1. 90.63% of web pages receive no Organic Traffic from Google (AhRefs)
  1. Top Ranking Pages (pages that rank at the top) receive only 49% of search traffic (Ahrefs)
  2. Only 5.7% of web pages will rank in the Top 10 search results within one year of being published (Ahrefs)
  3. 7.4% of Top Ranking Pages do not include a Title Tag (Ahrefs)
  1. Google rewrites Title Tags for 33.4% of all web pages (Ahrefs)
  2. Google is increasingly likely to rewrite duplicate Title Tags, by 33% (Ahrefs)
  3. In cases where Google automatically removes Title Tags, it will use the H1 Tag in the article instead up to 50.6% of the time (Ahrefs)
  4. In cases where Google rewrites Title Tags, there is a 57% chance that they will be too long (Ahrefs)
  5. 25.02% of Top Ranking Pages do not include a Meta Description (Ahrefs)
  6. 40.61% of web pages that include Meta Descriptions have them truncated (Ahrefs)
  7. Google displays the Meta Description on the SERPs only 37.22% of the time, and the chance increases to 40.35% if short keywords are used, and decreases to 34.38% if Long-Tail Keywords are used (Ahrefs)
  1. On average, Top Ranking Pages also rank in the Top 10 for other related keywords (Ahrefs)
  2. On average, pages that rank in the Top 10 are at least 2 years old (Ahrefs)
  3. Only 33% of websites pass the Core Web Vitals criteria (Ahrefs)

Backlinks are another important factor in whether a website gets ranked on Search Engines. Let's take a look at some interesting statistics.

  1. Most Top Ranking Pages gain backlinks from other websites at a rate of 5% – 14.5% per month (Ahrefs)
  2. 66.31% of web pages have no backlinks! (Ahrefs)
  3. The more backlinks a web page has, the greater its chances of receiving Organic Traffic (Ahrefs)
  4. The average cost of buying a backlink is around $361.44 (a price surveyed in the US) (Ahrefs)
  5. The average cost of hiring "another guest" to send a backlink back is around $77.80 (a price surveyed in the US) (Ahrefs)
  6. 73.6% of domains use Reciprocal Links (Ahrefs)
  7. 43.7% of Top Ranking Pages use Reciprocal Links (Ahrefs)
  8. 66.5% of the backlinks found on web pages over the past 9 years are links that have already expired (Ahrefs)
  9. 10.6% of the backlinks found on the Top 110,000 web pages are nofollow links (Ahrefs)
  10. 0.44% of backlinks carry the "rel=ugc" tag and 0.01% carry the "sponsored" tag (Ahrefs)

Interesting Keyword Statistics for SEO

Keyword Research is a fundamental that SEO marketers are well familiar with. Let's take a look at some interesting statistics.

  1. 94.74% of keywords receive 10 searches per month or fewer (Ahrefs)
  2. Only 0.0008% of keywords receive more than 100,000 searches per month (Ahrefs)
  1. 8% of Search Queries commonly use a question phrase (Moz)
  2. 15% of searches on Google are terms that have never been searched before (Google)
  3. 91.45% of the Search Volume on Google Ads Keyword Planner is overestimated (Ahrefs)
  4. Google Ads Keyword Planner overestimates keyword Search Volume by 54.28% and is only 45.22% accurate (Ahrefs)
  5. 46.08% of Google Search Console usage involves clicks on Hidden Terms (Ahrefs)

Interesting Search Engine Statistics

Let's take a look at some interesting Search Engine statistics and see how the trends are shaping up.

  1. 12.29% of Search Queries display Featured Snippets on the search results page (SERPs) (Ahrefs)
  2. The number 1 Organic search result has an average CTR of 27.6% (Backlinko)
  3. The top 3 search results receive 54.4% of all clicks (Backlinko)
  4. Every day there are around 3.5 billion searches on Google Search (Internet Live Stats)
  5. 39% of consumers are influenced by relevant search results (Relevant Search) (Think With Google)
  6. 61.5% of searches on desktop and 34.4% on mobile result in no further click (SparkToro)
  7. Google accounts approximately 83% of the Global Search Market (Statista)

Interesting Statistics for Local SEO

Local SEO is another approach to SEO for local businesses. Let's take a look at some interesting statistics.

  1. 30% of all mobile searches are related to location (Think With Google)
  2. 76% of people who search for a nearby location visit that location within 1 day (Think With Google)
  3. 28% of searches for nearby locations lead to a purchase later on (Think With Google)
  4. Searches in the Business category on Google show results from the Yelp platform in the Top 5 92% of the time (Fresh Chalk)
  5. 54% of mobile location searches commonly look for opening and closing hours, and 53% look for directions (Think With Google)
  6. 45% of people who like to buy products online prefer to pick up the products themselves at the store (Think With Google)
  7. From 2017 to 2019, searches for "Where to buy + Near me" increased by more than 200% (Think With Google)
  8. From 2017 to 2019, searches for "Store open near me" increased by more than 250% (Think With Google)
  9. From 2017 to 2019, searches for "on sale + near me" increased by more than 250% YOY (Think With Google)

Interesting Statistics for Video SEO

Video Marketing is one of the trends that is rapidly gaining momentum. The interesting statistics for Video SEO are as follows:

  1. Engagement metrics such as comments, views, shares and likes are correlated with YouTube Ranking (Backlinko)
  2. 68.2% of first-page search results on YouTube are video clips in HD-quality resolution (Backlinko)
  3. The average length of a YouTube video that ranks on the first page is 14 minutes 50 seconds (Backlinko)

Interesting Statistics for Mobile SEO

  1. 58.99% of all website traffic comes from mobile (Statista)
  2. 72.6% of internet users will access websites through their smartphone only by 2025 (CNBC)
  3. There are more searches through Search Engines on mobile than on desktop (Think With Google)
  4. 51% of mobile users discover new brands or products (Think With Google)
  5. 18% of mobile searches lead to a purchase within one day (Think With Google)
  6. On average, the number 1 search result on mobile receives 6.74% of clicks, while the number 1 result on desktop receives 8.17% of clicks (SEOClarity)
  7. 56% of shopping involves using a mobile phone to choose products while in the store (Think With Google)

Interesting Statistics for Voice SEO

  1. 40.7% of voice searches return results that come with Featured Snippets (Backlinko)
  2. Voice searches are generally only 29 words long (Backlinko)
  3. Websites with high Link Authority are more likely to rank well for voice search (Backlinko)
  4. 48% of users commonly use Voice Search for general web searches (Search Engine Land)

Final Thoughts

So, how was that? If you have read this far, it means you are now fully armed to adjust some of your strategies for doing SEO this year. We can tell you that some of these statistics can be applied right away to keep pace with competitors and stay ahead of the Search Engine algorithms.

Source:Ahrefs

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Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of delivering digital marketing services that help businesses reach the target audience who are looking for products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.

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Antonio Fernandez

Antonio Fernandez

Founder and CEO of Relevant Audience. With over 15 years of experience in digital marketing strategy, he leads teams across southeast Asia in delivering exceptional results for clients through performance-focused digital solutions.

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