Believe it or not, every second more than 60,000 searches are made on Google around the world. That means that in every single second, roughly 60,000 people worldwide are asking questions and looking for answers. The question is: can our website be the answer for the people who are asking? Every marketer knows well that Google’s website ranking system uses an algorithm designed to deliver the best possible search results for users. This algorithm takes many factors into account, including content quality, search terms, the experience of visitors who land on the website, and the site structure, among others. In this article, we’ll reveal techniques that will help you increase your website’s Organic Traffic two-fold, three-fold, or even 10-fold. Let’s take a look together.
1. Mobile – SEO
50.18 million is the number of people in Thailand who use the internet via mobile devices. This means that mobile phones are one of the channels that can create new opportunities to attract customers or help close more sales of products and services in the future. If a website still doesn’t support display on smartphones, it’s like opening the front door of your shop to welcome only half of your customers, regrettably closing off the chance to reach a huge group of customers.
In 2015, SEO experts around the world began to realize that mobile devices were starting to influence the website ranking factors of search engines, because Google launched “Mobilegeddon,” an update that started using the mobile usage experience to determine website rankings. This gave rise to a term that SEO experts worldwide call “Mobile-Friendly.” From that day until today, Mobile Friendly has become another standard that anyone who wants Website Traffic absolutely must address by optimizing their website to ensure that mobile users get the best possible experience. A simple recommendation is that if your website hasn’t yet started optimizing for mobile usage, try logging in to Google Search Console to view your site’s Mobile Usability Report, then begin considering what needs to be done one item at a time to ensure that your website can deliver an excellent experience for users on mobile devices.
2. Use Google Business Profile
Google Business Profile helps brands, whether small or large, create business information within Google’s database, especially for business owners who have a storefront with set opening and closing hours. It combines the power of Search and Social together in an interesting way. There are 5 clear benefits that users will receive if they use Google Business Profile, as follows:
There’s a saying that “a business with a database on Business Profile is one step ahead of a business that doesn’t have one.” This saying sounds true, because don’t forget that Google is the number one search engine that people around the world choose to use. So when there’s an advertising tool available to use for free like this, there’s no reason to hesitate at all.
3. Improve Your Page Experience
In 2020, Google announced the arrival of an important new factor that would directly affect website rankings, namely Page Experience, measured by a tool called Core Web Vitals (read the details about this new Signal in this article). It is a set of metrics that focus more on various aspects, including:
- Largest Contentful Paint (LCP) checks website speed by measuring from the largest piece of content on the website.
- First Input Delay (FID) checks website speed by detecting the action that occurs after a user interacts with the website, measuring how responsive it is to the user.
- Cumulative Layout Shift (CLS) checks whether the website runs smoothly, how many gimmicks or movements there are on the website, and if there are a lot, whether they flow smoothly or not.
Users who want to check their website’s performance to see whether it already has a good Page Experience can check it on Google Search Console or PageSpeed Insights as well.
4. Don’t Forget Keyword Research
In 2022, Keyword Research still remains the very first First-Priority whenever you need to do SEO for a website, because as everyone knows well, Google released a new algorithm a while ago called BERT (Bidirectional Encoder Representations) to help Google understand and display search results that match those keywords as closely as possible. Simply put, Google understands the context of a searcher’s content better. Therefore, adjusting your SEO strategy to respond to this algorithm is important.
5. Don’t Forget to Plan Your Content Marketing Strategy
According to research from the Content Marketing Institute, 51% of all survey respondents agreed that capturing the attention of the general public today with content is harder than in previous years. Many people have probably come across articles that advise you to create “great content,” but still don’t understand the various concepts of how to actually do it.
“Useful × Enjoyable × Inspiring = Innovative content”
Ann Handley, a Content Marketing expert, created this success formula for new marketers to put to use. In addition, good content can also exist in many formats, including:
- Blogs
- Images
- Infographics
- SlideShare
- Video content
For anyone who is a small business owner but doesn’t yet have a plan for a Content Marketing strategy, you can read this article to strengthen your business.
6. Prioritize On-Page SEO
On-Page SEO is an important factor in SEO today, and it involves many elements, including:
- Page Titles
- Headers
- Meta Descriptions
- Image Alt-Text
- Structured Markup
- Page URLs
- Link Building
As you can see, On-Page SEO covers optimization ranging from the website structure all the way to the various elements of the content. Simply put, it’s about optimizing the ”internal factors” to present to general users so they can understand what this web page is about or what benefits it provides.
7. Link Building
One of the strategies that has long gone hand in hand with SEO is Link Building. Because in addition to optimizing the content on a website to make it high-quality and useful for the general public looking for information, linking this various information together within the website helps improve the website’s performance even further, whether through:
- Internal Link
- Backlink
- Outbound Link
In summary, if you want to build Website Traffic, building good Link Building on your website is an important aid, because it helps Google’s algorithm and general users understand the content within the website better. It also helps add credibility to the website or older articles, and increases the chance that users will stay on the website longer.
Get Digital Marketing Consultation at Relevant Audience
Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the main goal of providing digital marketing services that help businesses reach the target audiences who are looking for products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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