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SEO

Articles

Search intent in SEO: the four types and how to read the SERP
SEO

Search intent in SEO: the four types and how to read the SERP

How to identify the intent behind a query from the live results page, choose the page type that fits, and avoid the…

Oct 6, 20263 min read
Google's Mueller on sitemaps: lastmod, "Couldn't fetch" and llms.txt
SEO

Google's Mueller on sitemaps: lastmod, "Couldn't fetch" and llms.txt

Google's Search Off the Record episode 114 covers which sitemap fields Google still uses, why valid sitemaps show 'Couldn't fetch', and where…

Oct 6, 20263 min read
Keyword Research: A Step-by-Step Process From Seed to Page
SEO

Keyword Research: A Step-by-Step Process From Seed to Page

A full keyword research workflow, from seed topics and search intent to clustering, keyword mapping and Thai-language notes.

Oct 5, 20263 min read
Schema Markup for SEO: JSON-LD, Key Types and What It Really Does
SEO

Schema Markup for SEO: JSON-LD, Key Types and What It Really Does

What schema markup is, which types still earn Google rich results after the 2026 FAQ change, how to validate it, and what…

Oct 5, 20263 min read
Google's Illyes shows internal crawl and indexing timings: a third-party recap
SEO

Google's Illyes shows internal crawl and indexing timings: a third-party recap

A recap of Gary Illyes' 2 October 2026 timing tables for crawling, indexing and serving, with what the third-party source does not…

Oct 4, 20263 min read
62% of Top-Site XML Sitemaps Have Flaws, a Vendor Study Reports
SEO

62% of Top-Site XML Sitemaps Have Flaws, a Vendor Study Reports

A vendor study of the top 1,000 Chrome UX Report origins found 43.7% expose a sitemap and 62% of those have at…

Oct 3, 20263 min read
Google adds main content, four rater attributes and a fake-author warning to its helpful content guidance
SEO

Google adds main content, four rater attributes and a fake-author warning to its helpful content guidance

Google's helpful content page, last updated 1 October 2026 UTC, now defines main content, lists four rater attributes and warns against fabricated…

Oct 3, 20263 min read
Cloudflare opens BEACON, a public real-user speed dataset from 10,000 top sites
SEO

Cloudflare opens BEACON, a public real-user speed dataset from 10,000 top sites

Cloudflare published BEACON on 28 September 2026, a public real-user dataset of Core Web Vitals from the 10,000 largest sites on its…

Oct 3, 20263 min read
Google Now Calls Manual Fact-Checking of AI Content Critical, Including Titles, Schema and Alt Text
SEO

Google Now Calls Manual Fact-Checking of AI Content Critical, Including Titles, Schema and Alt Text

Google updated its generative AI content guidance on 1 October 2026 to say manual fact-checking before publishing is critical, and that the…

Oct 2, 20263 min read