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SEO

Articles

What E-E-A-T Is and How Much It Actually Affects Rankings
SEO

What E-E-A-T Is and How Much It Actually Affects Rankings

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. It comes from Google's guidelines for human quality raters, not from the ranking systems.…

Sep 2, 20263 min read
Google publishes the rules for licensing its European search data
SEO

Google publishes the rules for licensing its European search data

Google's documentation for the European Search Dataset Licensing Program, updated on 31 August 2026, turns July's DMA decision into eligibility thresholds, sample…

Sep 2, 20263 min read
Rank Math is accused of creating an admin level WordPress Application Password without asking
SEO

Rank Math is accused of creating an admin level WordPress Application Password without asking

Sybre Waaijer of The SEO Framework says Rank Math 1.0.277 creates an Administrator level Application Password when an admin opens the plugin's…

Aug 31, 20263 min read
Backlinks: what they are, how to build them safely, and how to check yours
SEO

Backlinks: what they are, how to build them safely, and how to check yours

A full guide to backlinks: what they are, the types and rel attributes that matter, how to earn them safely, how to…

Aug 30, 20263 min read
Google splits site reputation enforcement inside and outside the EEA
SEO

Google splits site reputation enforcement inside and outside the EEA

Google will apply site reputation manual actions differently for searchers inside the European Economic Area from 30 August. The policy itself did…

Aug 29, 20263 min read
Anchor Text in SEO: Types, Ratio Myths and How to Choose
SEO

Anchor Text in SEO: Types, Ratio Myths and How to Choose

Anchor text is the clickable text of a link and describes the destination page. No published ratio exists, so this guide shows…

Aug 28, 20263 min read
The August 2026 spam update hit rankings 82% harder than a normal week
SEO

The August 2026 spam update hit rankings 82% harder than a normal week

SE Ranking measured the August 2026 spam update across 100,000 US keywords: 16.71% of top 10 URLs fell beyond position 100, against…

Aug 28, 20263 min read
Google's goto links push rank trackers to 500 to 1,000 requests per query
SEO

Google's goto links push rank trackers to 500 to 1,000 requests per query

Google's google.com/goto passthrough links have reached near total rollout coverage, and the measurement consequence is the story: no local decoding, blocked HEAD…

Aug 28, 20263 min read
Technical SEO: the components, the checklist, and what to fix first
SEO

Technical SEO: the components, the checklist, and what to fix first

Technical SEO decides whether your content is ever counted. Here are the components, a working checklist, a framework for ordering the fixes,…

Aug 27, 20263 min read