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SEOGary Illyes says Googlebot's IP location is declared as Mountain View but its real egress points vary
Search Engine Roundtable reported on 14 August 2026 that Gary Illyes described Googlebot IP locations as declared text values, with real egress…
SEOThe biggest AI crawler on one site was scanning for credentials, not reading content
Search Engine Journal's 14 August log review found the highest volume bot on one site requested credential paths, including agent config files,…
SEOGoogle cuts the follower threshold for Search profiles from 100,000 to 35,000
Robby Stein announced on 13 August 2026 that Google cut the Search profile follower requirement from 100,000 to 35,000 on YouTube, Instagram…
SEOUS Judge Lets Toxic Backlink Sabotage Claim Proceed as False Advertising
Judge Matthew Kennelly declined on 2 June 2026 to dismiss Montway's false advertising claim over 2,350 alleged toxic backlinks. No finding of…
SEOGoogle amends its SerpApi lawsuit and puts licensed content at the centre
Google refiled its dismissed lawsuit against SerpApi on 10 August 2026 with a new theory built on licensed content, naming Reddit as…
SEOAsk Maps reaches Southeast Asia: what changes for your business listing
Google took Ask Maps past the US and India on 6 August 2026, reaching over 150 countries and territories in English. Food…
SEOSearch Console's generative AI performance report is now live on every property
Barry Schwartz checked roughly 25 Search Console profiles and found Google's generative AI performance report on every one. Google announced nothing, and…
SEOGoogle publishes a Search Console guide for TikTok, Instagram, X and YouTube data
Google added a guide to analysing social and video platform content in Search Console on 29 July 2026, the same day platform…
SEOGoogle: hreflang URLs are not indexed in the proper sense
Gary Illyes said hreflang alternate URLs are not indexed in the proper sense, and are kept as alternate names of a canonical…