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SEO

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Discord Opens Discoverable Server Chats to Google Search From 16 November
SEO

Discord Opens Discoverable Server Chats to Google Search From 16 November

Discord will give all 63,000+ Discoverable Servers a public web page from 16 November 2026, with AI Channel Summaries and, from mid-December,…

Nov 1, 20263 min read
What Is a PBN? How Private Blog Networks Work and How Google Treats Them
SEO

What Is a PBN? How Private Blog Networks Work and How Google Treats Them

A PBN is a hidden network of sites built to pass ranking links. Here is how PBNs work, how Google's link spam…

Oct 31, 20263 min read
Google's Gary Illyes: AI scraping has made fake Googlebot traffic worse
SEO

Google's Gary Illyes: AI scraping has made fake Googlebot traffic worse

Gary Illyes says AI content harvesting is driving Googlebot impersonation. Google's documented check is a reverse DNS lookup plus a matching forward…

Oct 31, 20263 min read
What Is Disavow? When to Use Google's Disavow Tool and How to Write the File
SEO

What Is Disavow? When to Use Google's Disavow Tool and How to Write the File

Disavow tells Google not to count certain links to your site. The conditions for using it, file format and limits, and how…

Oct 30, 20263 min read
SEO Split Testing: How to Test Pages, Not Users, Without Fooling Yourself
SEO

SEO Split Testing: How to Test Pages, Not Users, Without Fooling Yourself

SEO split testing compares a changed group of pages against a matched control group. Here is how to design one, stay within…

Oct 30, 20263 min read
Noindex Tag: What It Does and When to Use It
SEO

Noindex Tag: What It Does and When to Use It

A practical guide to the noindex tag: the two ways to set it, why a robots.txt block cancels it, which pages to…

Oct 29, 20263 min read
How to Build an SEO Strategy: From Goals to KPIs
SEO

How to Build an SEO Strategy: From Goals to KPIs

A full guide to building an SEO strategy: goals and baselines, the site audit, keyword maps and topic clusters, resource split, KPIs…

Oct 29, 20263 min read
What Is Alt Text? How to Write It for SEO and Accessibility
SEO

What Is Alt Text? How to Write It for SEO and Accessibility

A plain guide to alt text: what the alt attribute does, how to write it in Thai and English, decorative images, length,…

Oct 29, 20263 min read
Video SEO: How to Get Your Website Videos Indexed by Google
SEO

Video SEO: How to Get Your Website Videos Indexed by Google

How Google indexes videos on your own site, from watch pages and VideoObject markup to key moments, thumbnails and the video indexing…

Oct 27, 20263 min read