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metaMeta Brand Building Summit: Ads Super Burst goes GA, plus First Impression Ads, Reels Trending Ads and Aggregated View Time
Meta's Brand Building Summit on 15 October 2026 brought Ads Super Burst to general availability in phases, a US test of First…
metaMeta survey: 84% of surveyed APAC small business owners use AI, 86% want guidance
A Meta-commissioned YouGov survey of 3,983 small business owners in nine APAC markets found 84% use AI and 86% want more guidance.…
metaMeta GEM ads model: 18.9% conversion claim, missing context
Meta says one central GEM model for Facebook, Instagram and Reels lifted conversions 18.9% and CTR 12%. No baseline, period or method…
metaWhat Is an Impression? Impressions, Reach, Frequency and CPM in Ads
An impression is one showing of an ad. Here is how Meta, Google Ads and TikTok count it, and how reach, frequency,…
metaMeta documents what replaces ad set placement controls for Sales, Leads, Engagement and App campaigns
Meta's Business Help Centre now documents the removal of ad set placement controls for four objectives and lists what to use instead:…
metaMeta White Paper: 30% Partnership Ads Saw 45% Lower Cost per Incremental Purchase in EMEA Lift Studies
Meta says campaign cells with at least 30% partnership ads saw a 45% lower median cost per incremental purchase than the same…
metaMeta and Sierra preview Personal Agent Protocol for AI agents and businesses
On 6 October 2026 Meta and Sierra previewed Personal Agent Protocol, an open standard for how personal AI agents like Muse work…
metaMeta moves to block ByteDance and TikTok-linked ads in Thailand and six other markets
Meta began restricting ByteDance's own ads on 8 October 2026 and says the ban will cover seven markets, including Thailand, and extend…
metaMeta's Advertising Week 2026 ad tools: what is live, in test or coming
Meta announced new AI ad tools at Advertising Week New York on 6 October 2026. Here is which ones are live, which…