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Instagram Ads Analytics: How to Read Your Results in Meta Ads Manager
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Instagram Ads Analytics: How to Read Your Results in Meta Ads Manager

Instagram ads analytics lives in Meta Ads Manager. Learn which metrics to read by objective, why Instagram Insights disagrees, how to compare…

Oct 26, 20263 min read
Meta: Ad Sets Under 50 Conversions a Week Cost About 28% More per Purchase
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Meta: Ad Sets Under 50 Conversions a Week Cost About 28% More per Purchase

Meta's 21 October 2026 best-practice post puts a 28% cost penalty on ad sets under 50 conversions a week and publishes a…

Oct 26, 20263 min read
Meta pushes its new Commercial Terms and Self-Serve Ad Terms to 20 November 2026, wording unchanged
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Meta pushes its new Commercial Terms and Self-Serve Ad Terms to 20 November 2026, wording unchanged

Meta told Reuters on 23 October 2026 that its updated Commercial Terms and Self-Serve Ad Terms now take effect on 20 November,…

Oct 24, 20263 min read
Meta Q3 2026: ad price per ad up 14% worldwide but just 1% in Asia-Pacific as impressions grow 14%
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Meta Q3 2026: ad price per ad up 14% worldwide but just 1% in Asia-Pacific as impressions grow 14%

Meta's Q3 2026 results show ad revenue up 26% to US$63.06 billion, driven by a 14% rise in average price per ad.…

Oct 23, 20263 min read
Meta's 30 October Commercial Terms make advertisers solely responsible for what its AI features create or change in ads
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Meta's 30 October Commercial Terms make advertisers solely responsible for what its AI features create or change in ads

Meta's revised Commercial Terms, effective 30 October 2026, make advertisers 'solely responsible' for what Meta's AI features create or change in ads,…

Oct 23, 20263 min read
Meta strikes 'train' from its 30 October Commercial Terms crawling clause but keeps the right to crawl business websites
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Meta strikes 'train' from its 30 October Commercial Terms crawling clause but keeps the right to crawl business websites

Meta has removed 'train' from the crawling clause in its Commercial Terms, effective 30 October 2026. The right to crawl pages associated…

Oct 20, 20263 min read
Meta lets advertisers set an age range and gender for each ad creative inside one ad set
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Meta lets advertisers set an age range and gender for each ad creative inside one ad set

Meta launched creative audience pairing for Marketing API partners on 19 October 2026. Each creative can carry its own age and gender,…

Oct 20, 20263 min read
Meta's 30 October 2026 Commercial Terms add a crawling and AI training clause: what it says and how Meta responded
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Meta's 30 October 2026 Commercial Terms add a crawling and AI training clause: what it says and how Meta responded

Meta's updated Commercial Terms, effective 30 October 2026, add a clause letting Meta crawl websites associated with business users and use that…

Oct 17, 20263 min read
Meta will turn on product browsing in existing Facebook and Instagram ads on 28 October unless advertisers opt out
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Meta will turn on product browsing in existing Facebook and Instagram ads on 28 October unless advertisers opt out

Meta's notice says product browsing switches on in existing ads from 28 October 2026. Here is what it says, what it leaves…

Oct 16, 20263 min read