Category · Page 3
Digital Marketing
Articles
Digital MarketingWhat is STP marketing? Segmentation, targeting and positioning explained
STP (Segmentation, Targeting, Positioning) decides who you sell to and what they remember you for. Here is how to run each step,…
Digital MarketingWhat is RPA? Robotic process automation for marketing and business
Robotic process automation explained for business owners: how RPA bots work, RPA vs AI and marketing automation, suitable tasks, examples, risks and…
Digital MarketingCustomer journey explained: stages, touchpoints and journey maps
The customer journey explained: the 5 stages, what a touchpoint is, how to build a customer journey map, how it differs from…
Digital MarketingWhat is ERP? Core modules, data flow, ERP vs CRM and how to implement it
ERP runs accounting, stock, purchasing, sales orders and HR on one database. Modules, an order-to-cash walkthrough, ERP vs CRM, cloud vs on-premise,…
Digital MarketingWhat is CRM? How it works, types, CRM vs ERP vs CDP, and how to start
CRM keeps customers, interactions and deals in one system. How it works, the three types, how it differs from ERP and CDP,…
Digital MarketingWhat is a landing page? Definition, types and how it works with ads
A landing page is a single-goal page that receives clicks from one source. Here is how it differs from a homepage, the…
Digital MarketingIreland fines Google €403 million over location data used for ads and interest inference
Ireland's regulator found four GDPR breaches in how Google handled location data from 2018 to 2020, and tied its reasoning to ads…
Digital MarketingAI campaign types to handle 12% of US ad spend, 27% by 2030, as IAB lifts forecast
Automated campaign types now handle 12% of US ad spend and could reach 27% by 2030, while the IAB raised its US…
Digital MarketingDigital marketing for startups: which channels to start with and how to measure them
A channel-by-channel and metrics guide for early-stage teams in Thailand: what each of the seven starting channels demands, a 30, 60 and…