YouTube Releases Super Thanks Feature for Creators

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April 28, 2022
Author: Antonio Fernandez
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After a testing period, YouTube has announced that creators participating in the YouTube Partner Program (YPP) can now fully utilize the “Super Thanks” feature. This provides another avenue for channel owners to generate revenue.

The Super Thanks feature, previously known as “Viewer Applause,” is a button for viewers who follow a channel and want to give tips to support the creator or channel. If you’re curious about what Super Thanks is and how to enable it, Relevant Audience will explain everything. Let’s dive in together.

What is “Super Thanks”?

If you’re a gamer who enjoys watching your favorite streamers on other platforms, you’re likely familiar with the feature that allows you to tip to support the channel. The Super Thanks feature on YouTube is similar, providing another way for creators to earn revenue on the platform. Viewers can press the Super Thanks button at any time without being limited, unlike Super Chat and Super Stickers, which can only be sent during premieres and live streams. YouTube deducts a 30% fee, while the remaining 70% goes directly to the creator’s account.

Who Can Use It?

Creators or YouTube channels eligible to use the Super Thanks feature must meet the criteria of the YouTube Partner Program.

How to Get Started

Setting up to enable the Super Thanks feature isn’t complicated. Simply:

  1. Log in to YouTube Studio.
  2. On the left side of the menu bar, select Monetization.
  3. Click the “Supers” tab, then follow the instructions on the screen to get started.
  4. Once you’ve completed the steps, you’ll see the “Super Thanks” feature menu.

Can Creators Delete Super Thanks Comments?

The answer is yes! If creators want to manage comments sent in the form of Super Thanks, simply go to YouTube Studio, select Comments on the left side of the menu bar, and then click Filter to filter only Super Thanks comments. You can then reply to, like, or delete comments for any reason.

How to Check Total Revenue from Super Thanks?

If creators or channel owners want to know the total revenue from viewer Super Thanks contributions, they can easily check it by logging into YouTube Studio, going to Analytics, and selecting Revenue. In the Transaction Revenue section, total Super Thanks revenue will be displayed. You can also view Super Thanks revenue per video.

Currently, the Super Thanks feature is only available in the following countries: Greece, Guatemala, South Korea, Costa Rica, Canada, Croatia, Colombia, Chile, Senegal, Serbia, Cyprus, Japan, Denmark, Taiwan, Norway, Nicaragua, New Zealand, Netherlands, Brazil, Bosnia and Herzegovina, Bulgaria, Belgium, Belarus, Bolivia, Panama, Paraguay, Peru, Portugal, Poland, France, Finland, Philippines, Malta, Macedonia, Mexico, Uganda, Germany, Romania, Luxembourg, Latvia, Liechtenstein, Lithuania, Spain, Slovakia, Slovenia, Switzerland, Sweden, United States, United Kingdom, Czech Republic, Dominican Republic, Singapore, Australia, Austria, Argentina, Italy, India, Uruguay, Ecuador, El Salvador, Estonia, South Africa, Iceland, Ireland, Hong Kong, Honduras, Hungary.

Other countries may need to wait for further announcements from YouTube, but it’s believed that streamers and creators in our region will soon be able to use this feature.

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Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.

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Antonio Fernandez

Antonio Fernandez

Founder and CEO of Relevant Audience. With over 15 years of experience in digital marketing strategy, he leads teams across southeast Asia in delivering exceptional results for clients through performance-focused digital solutions.

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