Recently, YouTube has updated a new feature called Multi-Language Audio, which will allow users to select various audio dubbings. YouTube claims that this feature will help creators or YouTubers on the platform reach more viewers, increasing views by more than 15%. Relevant Audience has gathered and summarized all the details for you.
What is Multi-Language Audio?
It should be noted that this is another feature that YouTube has been quietly testing with a number of creators over the past year. This feature is called ”Multi-Language Audio”, which allows creators to add audio tracks in multiple languages to their video content.
During the testing phase, YouTube stated that more than 3,500 clips were tested using this feature last year, uploaded on more than 40 languages, and people watched these clips for more than 2 million hours every day, and 15% of all Watch Time came from users who enabled this feature.
One of the testers was none other than “MrBeast”, a famous YouTuber with 130 million subscribers, who tested this feature, resulting in up to 11 languages available to listen to in his channel, significantly increasing viewership worldwide.
How is Multi-Language Audio Beneficial?
For general users who want to try this feature, you can watch the video clip from Mrbeast’s channel below. Select the audio track from the gear settings button on the video clip, then choose the desired language.
As you can see, the performance of the Audio Track in other languages in this feature is quite satisfactory. For the obvious benefits, it allows creators to expand their audience base to be more global, helping them reach new audiences in various countries. For users, they can access content in their native language.
Concluding Remarks
In 2023, this is another year of competition among social media platforms to attract more users. It can be seen that whether it is YouTube, Facebook, Instagram, and TikTok, they are gradually launching new features that both help creators and users on the platform. Especially YouTube and TikTok, which are considered competitors in the video content platform, it is worth watching what interesting features will be released throughout 2023.
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