In 2023, YouTube has introduced new features on YouTube Analytics to cater to creators and marketers for viewing backend data of YouTube Shorts, serving as a tool to improve content creation efficiency. What are the details? Which features will be the white knight for creators on YouTube this year? Let’s find out together.
New Visual Display for YouTube Shorts Data
As you all know, the trend of short videos is still hot and YouTube Shorts has become increasingly popular. Therefore, YouTube has added increased display of video performance, showing graph results from other channels along with various insights, such as information about viewing behavior and search behavior for content within the channel. This allows creators or marketers to see a better overall picture of improving content within their own channel.
Additionally, there is also the addition of a Loyalty Badge setting for users who subscribe to the channel’s membership, which will be a star symbol instead of a simple “S” letter like before.
YouTube For Artist Can Now View Details of Songwriters
Another feature that many artists have been waiting for, especially users who are musicians. YouTube for Artist has updated to allow viewing personal information of songwriters or composers, similar to viewing detail information on other Music Streaming platforms like Spotify, Tidal. It will display as a mini-site with various details about the song.
Furthermore, there is also the Top Song on YouTube feature, which is a feed update of the current hit songs. This is a feature updated to bring artists back to use the platform specifically, helping in terms of advertising or promotion more easily. So, any artist who wants to expand their Music Ecosystem can come and try it out.
Conclusion
Overall, this update from YouTube is a small change, but YouTube Analytics has updated the display of in-depth data of Shorts to help see an overview of backend data to improve the future performance of content, or updates about Music Streaming features to make it easier for users to access music content.
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