In the world of online marketing, it’s undeniable that images are one of the most important elements for advertising campaigns. Presenting products that appeal to consumers is something sellers must prioritize. Studies have found that ads with images have a Click-Through Rate (CTR) that is 7% higher than ads without images. Therefore, it’s no surprise that Microsoft Advertising is accelerating the release of the Beta version of Ad Creator, a tool that will help advertisers manage images more conveniently and enhance storytelling in their advertising campaigns.
What Makes Microsoft Advertising Great?
Advertising online has become commonplace for business owners of all sizes, whether they are small, medium, or large businesses. With over 689 million users in the Microsoft Search Network each month, advertising through Microsoft’s network, or Microsoft Advertising, is one of the most powerful online marketing tools in the world.
Ad Creator: A New Feature of Microsoft Advertising
Good images allow customers to understand explanatory messages immediately. Research company Kantar states that content with images results in customers remembering the message up to 50% better, which leads to increased brand awareness for businesses. Ad Creator will make managing your images easier, as this new feature includes a library and set of tools to help you manage images efficiently and save time creating ads. You can access images directly without uploading them – simply click the “Add Image” button to pull images from websites, then use those images in your advertising campaigns.
Save Your Time! With Smart Effect
Improving images using the Smart Effect feature of Ad Creator is easy – simply select the pencil icon below the image.
With this Smart Effect feature, you can customize photos by selecting various functions:
In conclusion, Ad Creator is a development of Microsoft Advertising designed to meet the needs of advertisers who don’t want complexity and can help save time creating high-quality ads. If you want to create images that don’t require much detail, you don’t need to use an external design team anymore. Simply use the features of Ad Creator to help your advertising campaigns stand out and create unique offers that attract customers. However, Ad Creator is still under development. If you want to try it, contact the Support Team of Microsoft first.
As everyone knows, digital marketing is something every business owner must study because building a memorable brand is a matter of technology that comes through screens. If you would like advice to help your business grow in the digital market, consult us at Relevant Audience.
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Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.
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