It feels like just a blink of an eye that we’ve entered the end of 2022. Many people are probably preparing to plan vacations with their families or have fun with friends during the long holiday season. But did you know that for brands and marketers, this time is the most effective time to do online marketing, whether it’s sending special campaigns, organizing promotions to attract customers through various online channels that the brand has. Therefore, in this article, Relevant Audience will show you 5 simple tips to help you have a marketing strategy ready to deal with the long holiday season at the end of the year. If you’re ready, let’s go.
7 Strategies for Online Marketing During the Long Holiday
- Focus on Speed
“Small Touches can make a big difference” or doing something small can create a great difference. That is one of the strategies of online marketing, especially during the long holiday season where everything is rushed. Many families are particularly busy. Therefore, brands need to reduce the complexity of the sales method or promotion presentation but add useful content and make the shopping life of customers easier. If you can offer fast delivery options or additional service privileges to save time and reduce hassle to decide on purchases through profiles on various social media platforms, don’t forget to set up to be able to choose to buy quickly to help reduce the time searching for what customers want. These will not only benefit the existing customer base but also help expand access to new customers as well.
- Create a Positive Impact on the Community
Nowadays, it cannot be denied that online trading, regardless of industry, needs to ”drive society alongside customers” according to communities or groups on online social media platforms because it is one of the issues that Thai society is interested in, especially among the younger generation who will be the main consumers in the present and future. Of course, there are many ways to do online marketing to help drive various issues in society, and one of them is to create a community to provide a channel for groups of customers with similar thoughts and preferences to come together to talk and exchange ideas. It may also involve collaborating with non-profit organizations to help or drive various issues together, which is another good communication between the brand and the customer base.
- Provide Useful Information
Creating good memories for customers is creating a good first impression. Therefore, brands must present useful information that will make customers feel good or inspire them. Especially during this end-of-year period, many people do not expect to get information or campaigns that are too heavy. Therefore, in the marketing campaign, the brand does not need to try to link products with services in creating content too much, but it can be providing useful information for relaxation, such as how to avoid traffic jams during the New Year, recommended tourist destinations in various provinces, or other content that inspires relaxation.
- Understand the Business, Understand the Customers
The phrase “you must understand customers to succeed” is always a classic sentence. Especially during this end-of-year long holiday season, businesses need to adapt constantly. Of course, not only the business itself or the marketing world is changing, but the customer base is also changing along with it. Therefore, the challenge is that brands or businesses need to know how to balance the needs of all customer groups, whether old or new. Presenting campaigns may focus on more Personalized Marketing to have content that reaches diverse customer bases better. And when the brand knows its audience better, competition in the market will be more efficient and help achieve the desired engagement.
- Know Customer Pain Points at the End of the Year
The duty of business operators and brands is to respond to the needs of customers in the market. Especially during the end of the year, which is an important opportunity to impress both old and new customer bases. As everyone knows, during the end of the year, customers’ emails will be full of messages from various brands’ advertisements. Therefore, the first thing to be wary of is that you don’t need to do email marketing too much during this end-of-year period unless the brand is confident that it can actually help meet customer needs. Whether it’s organizing special promotions before the holiday or adding special services such as during the end of the year, many people will probably prepare to find gifts for the New Year. You may offer free gift wrapping services to customers or free delivery services.
Conclusion
The tips shared in this session may seem to add complexity to your online marketing plan, but rest assured that if you have a clear marketing plan, it will definitely build a good relationship between the brand and customers in the long term.
Source: Searchengineland
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Relevant Audience is a company that provides services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to help businesses reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover everything from Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
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