What is the Best Time to Post on TikTok? Updated Version 2023

If you are a TikToker and want to increase your follower count, you may wonder, “What is the best time to post content on TikTok?” To be honest, the answer to this question is difficult but worth considering, especially for a platform with 1 billion users worldwide and a growing trend that is hard to predict. Furthermore, the platform has unique characteristics that come with consumer content consumption trends that emphasize speed and immediacy, resulting in marketers and brands who market on this channel having to constantly adapt.

Those who think that days and times are not urgent, “Post whenever you want, people will see it anyway,” should reconsider if they still want their brand to have good engagement and followers. Therefore, in this article, we will share the latest research from Oberlo about the best time to post content on TikTok. We guarantee that after reading this, you can apply it immediately.

What is the Best Time to Post on TikTok in 2023? 

Generally, the best time to post on TikTok is between 6:00 AM and 10:00 AM and between 7:00 PM and 11:00 PM Eastern Time (ET).

But let’s look at it in more detail. Influencer Marketing Hub conducted additional studies by surveying 100,000 posts to try to answer the question of “What is the best time to post on TikTok?” (The time frame for the study was recorded in Eastern Time (ET)) found that

(*** These are the times when posts receive the highest engagement.) 

However, even though there is a formula for choosing the day and time to post on TikTok, it must be admitted that in reality, the best time for each person is not the same. It depends on various factors, such as different target audiences, interests, age, and gender.

Therefore, if you want to get a time that is suitable for your followers’ target audience in more detail, try using Analytics Tools to help. On TikTok, there is also TikTok Analytics that can help analyze various details about the target audience so that you can find the best time to post your content. Here is an introduction to how to use TikTok Analytics.

Step 1: Sign Up for a Pro Account to Use TikTok Analytics 

Before you start using TikTok Analytics, you need to upgrade your account to a TikTok Pro account first. Start by tapping the three dots in the top right corner of your profile page.

Then, select the Manage Account menu and choose Switch to Pro Account.

Once the account settings are complete as a Pro Account, you can use the Analytics menu immediately.

Step 2: Check the Location of Your Audience 

Of course, the best time to post on TikTok depends mainly on where your audience is located. Go to the Followers tab to check. Then, compare it with the best times above and convert it to the Time Zone of that country.

Step 3: Find Out From Posts With the Highest Engagement

You can see insights about the best time to post on TikTok by checking engagement. Go to the Followers tab, then scroll down to the Follower Activity section. You will find a graph indicating the time when posts received engagement.

Step 4: Find Out From the Most Effective Overall Posts

This method will find the optimal time by analyzing each of the best performing posts individually. Go to the Content tab, then you can view posts from the past seven days.

For each post, you can view detailed information such as the number of views, likes, comments, and shares, as well as the average watch time for each post. Then, try to plot the information into a table to use in selecting the best day and time to post.

Digital Marketing Consultation Service with Relevant Audience

Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target groups who are looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.