For small and medium-sized local business owners (SMEs) who don’t have a large online marketing budget but want their businesses to be known, it’s inevitable to do SEO, which is considered a basic path. Of course, doing SEO successfully is not easy, and there are many techniques that require considerable expertise. However, there is another online marketing method that is suitable for small businesses that can reach target groups more specifically, and the process is also less complicated.
Therefore, in this article, we will guide new small and medium-sized business owners to learn about and discover the secrets of doing Local SEO. Who is wondering? What are some good tips? Let’s take a look together.
What is Local SEO?
It is undeniable that in every sector of business worldwide must rely on the internet for growth. Because 97% of internet users today use search engines to search for brands to choose products or services. Therefore, doing Local SEO has become an element that is a mechanism to increase the efficiency of online marketing for local businesses. Google’s algorithm will adhere to the Local Search Ranking criteria as follows:
For those who want to read more details about Local SEO, you can read in this article.
4 Basic Things to Start Doing Local SEO
The following will be 4 basic approaches that will help business owners make the most of doing Local SEO to achieve maximum efficiency. Starting from
1. Verify Your Location
As everyone knows, Google is the most popular search engine. So, if you want your business to appear in the search results on various networks of Google, both Google Maps and Google Search, you must not forget to specify the location of your business to verify it to the Google system. To be able to display store information to Google’s various networks. Not only that, Google’s algorithm also ranks the distance of each store (Distance Ranking Score). It may be a pity if people cannot find the store because those stores forgot or did not specify the location. Therefore, you must always make sure that you have filled in the location information to verify it for the Google system to know.
2. Use High-Quality Images
Did you know? That Google Business Profiles or business profiles with pictures have a higher chance of being clicked than business profiles without pictures by as much as 35%. Let’s imagine that if you are a customer deciding to choose a product, between a store that uses clear pictures that can be understood immediately that this store provides or sells what type of products or services, and another store that uses pictures of poor quality, incorrect size, and may have to spend time focusing to read additional details.
Not only consumers like business profiles with clear pictures that can tell the story of the store, but Google’s algorithm also likes pictures that are standard size and can tell clear details as well.
3. Improve Your Google Business Profile
In doing Local SEO, the easiest way is to fill in the information on the Business Profile completely, whether it is
- Company name, address, phone number, website, and email
- Add a description of the business profile (you can add keywords too)
- Put pictures. As mentioned above, it’s not just about having them, but they must be beautiful, attractive, and have file sizes that meet the standards.
- Basic general information about the business
In addition, you must not forget to update the information correctly and consistently. Because updating information in real-time is something that should be done if you don’t want customers to experience situations such as changing opening and closing hours suddenly or adjusting some detail information. Therefore, you should update the information in the Business Profile immediately so that customers always receive accurate information.
4. Using Local SEO Keywords
For Local Keywords, the structure should be in the form of Longtail Keywords, simply put, keywords that are more specific. For example, keywords in the format of “Business Type + Area” such as “Coffee Shop, Suthep Road”. This is to make the Search Engine’s algorithm understand that the business’s website is actually located in that area.
Those who have finished reading are recommended to start doing it gradually. Because remember that doing SEO, no matter how skilled and knowledgeable you are, the results must take time. So don’t rush to get results within a short period of time to make Local SEO improvements effective.
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Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to help businesses reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover both Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and is also part of the Google Partners program.
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