In this article, we will learn about what Google Ads is, which is a tool that helps with online marketing on Google. It’s quite effective. Let’s get to know this tool and see what it can do and what its advantages and disadvantages are.
What is Google Ads?
Google Ads, formerly known as Google AdWords, is an “online advertising system of Google that allows advertisers to place ads in Google’s network, whether it’s placing ads on Google Search (Google’s homepage ads), ads on the Google Display Network (Google’s partner websites network), or ads on YouTube. These ads can be in the form of text, images, or videos, which you can choose according to the campaign format.”
The cost of advertising with Google is a payment to Google, calculated based on ad impressions. The calculation is divided according to the campaign format. For example, Google homepage ads (Search Ads) are charged per click. If someone clicks on the ad once, you pay once. Or, with the Google Display Network, you can choose to pay per impression or per click. Choosing different campaign formats with expert advice can help you maximize your budget.
Now we should have a better understanding of what Google ads are. Next, let’s look at how these Google ads work, what type of ads we should use, and what their advantages and disadvantages are. Let’s take a look.
- Google Search Ads are text ads placed on Google Search, such as Google.com. The advantage is that it helps reach targeted customers because customers are already interested in the product or service and search for it on Google, so they come across our Google Search Ads as shown in the picture.
The disadvantage or weakness of Google Search Ads is that if we choose poor keywords or search terms, it can waste expenses. You should receive expert advice. - Google Display Ads are ads displayed on websites in Google’s partner network. They can be in the form of image banners or text ads. Google sends our ads to partner websites that are in the same category as our website or have content related to our website, which helps increase brand awareness. The disadvantage of Google Display Ads is using low-quality banners that don’t pass Google’s quality standards, causing our ads not to be displayed. You can ask for advice from our experts.
- Google Shopping Ads are ads on Google in the form of Shopping Cards, which display the product image, price, and store name in the ad. The advantage is that when users search on Google, they will see Shopping Ads and can see the price and access the product purchase immediately. The disadvantage or weakness is that setting up the ads can be quite difficult and requires consultation with experts.
- Google Video Ads are advertising products or services in the form of video on YouTube, applications, or websites that are partners with Google. The advantage is that it helps increase video viewers. The disadvantage is that setting up the campaign may be difficult, so you need expert advice.
- Application Ads are advertisements specifically for applications. The ads are sent in a similar format to the Google Display Network, sending ads on Google partner websites and the Google Play Store. The advantage of this type of advertising is that customers can install the application immediately after clicking on the ad.
- Smart Ads are ads that allow you to choose different ad formats, such as wanting people to click and call your business (Calls to your business), wanting ads to appear on Google Map (Visits to your storefront), or wanting people to click to our website (Actions on your website).
- In addition, there are other advertising formats such as Retargeting ads and Gmail ads, which you can choose to suit your business or ask for advice from our experts for free.
If you want to advertise on Google or want a homepage Google ad, you can contact the Relevant Audience team immediately. We have a team of experts ready to provide free advice https://www.relevantaudience.com/contact-us/.
