Generally speaking, when it comes to improving your website’s ranking or getting your website pages to appear on the first page of search engines, you need to have knowledge about SEO. Many people probably already know that there are two technical ways to adjust your website according to SEO principles: On-Page and Off-Page techniques. Both of these techniques have their own sub-methods.
However, today we will introduce everyone, especially beginners, to something called a No Follow Link, which is one of the Off-Page techniques. This topic has been debated among SEO professionals: What is a No Follow Link SEO? And how much benefit does it bring to SEO? In this article, we have compiled answers to all the questions you should know about No Follow Links. If you’re ready, let’s get started.
What are No Follow Links and Do Follow Links?
We need to start by explaining both No Follow Links and Do Follow Links because they work on similar principles but have opposite functions. Both are related to Off-Page SEO in terms of Backlink creation, which is often a question for many new marketers who are just starting to do SEO and wondering how these two things affect their website’s ranking.
A Do Follow Link, simply put, is a link that points to other websites and allows Google bots that crawl websites to gather information and rank them to follow the link to that website. This is the foundation of Backlink creation, which most people should already know. In short, it’s a link that helps send SEO credit to the destination website. Therefore, if a website receives many high-quality Backlinks (read more about the importance of Backlinks), it will also improve its ranking.
As for No Follow Links, as mentioned, their working function is similar to Do Follow Links, but their functions are opposite. While Do Follow allows Google bots to collect information from the destination website and help pass on SEO credit, No Follow Links create links to…
Are No Follow Links Beneficial or Not?
If you think that creating No Follow Links doesn’t directly affect your SEO score, then you might not give much importance to them. But let me tell you, that’s a wrong idea. Google has stated that Backlinks in the form of No Follow Links are the most natural links. When creating high-quality backlinks on a website, think of the website as the center and make the references as natural as possible. Don’t focus on creating backlinks solely to increase scores, as this may be seen as spam by Google’s algorithm.
Certainly, even though No Follow links don’t directly bring SEO scores to the website, they can definitely bring a lot of Organic Traffic to the website and help the website have opportunities to increase Conversion and other things, resulting in a higher ranking.
When Should You Use No Follow Links?
In general, No Follow Links are commonly used in 2 cases:
- Internal links within the website, also known as Internal Links, such as the Contact Us page, the Registration page, or other pages that we haven’t optimized for the algorithm to collect data for SEO scores.
- Using them when placing Backlinks in the Header Website or Footer, which may result in the website receiving too many backlinks, causing Google’s algorithm to see it as spam backlinks.
Besides the situations mentioned above, links that originate as No Follow Links also include links in website forums, comments on blogs, social media links (Pantip, Pinterest, Twitter, YouTube, Wikipedia).
Conclusion
By now, you should understand that even though No Follow Links are not a key factor affecting Page Ranking Factor directly, they are still indispensable if you want your website to have opportunities to receive Organic Traffic and help your website rank better in the long run. We hope that the information compiled and explained in this article will help everyone understand Backlink creation, such as No Follow and Do Follow, more. Just remember, it’s good to have them, and it’s not a waste of time to know them.
Source: SEJ
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