Do you know that while advertising through various channels can increase sales opportunities, online marketing campaigns don’t always guarantee that the target audience we advertise to will buy our products and services? Some may simply visit your website and leave, while others may be interested but haven’t made a decision yet. To capture those missed targets, Relevant Audience introduces Remarketing Ads, a marketing strategy that turns strangers into customers.
What are Remarketing Ads?
Remarketing Ads differ from other types of advertising because they aren’t about acquiring new customers, but rather tracking previous visitors who came to your website but didn’t make a purchase. For example, when you do Remarketing Ads, if a customer visits your website but doesn’t buy anything, they will see ads for your products and services on other websites. This is a marketing strategy that constantly stimulates customer interest, making them see your products and services repeatedly until they eventually want to buy.
How Important are Remarketing Ads for Businesses?
Selling products to first-time prospects is very difficult. Before consumers decide to buy something, they need to research information, read reviews, and compare prices from multiple sources before making a decision. Marketers should study how to turn strangers into customers, a method known as Marketing Funnel. An example is the popular Cold-Warm-Hot theory, which compares those who have just seen our products and services as the Cold group, those who are starting to get to know us and have visited our website as the Warm group, and those who are ready to buy our products and services as the Hot group. In this entire process, Remarketing Ads is one of the key factors in converting the Warm group into the Hot group. Therefore, Remarketing Ads are very important for every business because it is an essential component that helps you increase customers and sales.
What Channels Should You Use to Do Remarketing Ads?
Currently, there are many channels that support Remarketing Ads. If you want to try doing it yourself, Relevant Audience recommends using Facebook because it is easy to use and quite popular. You can take advantage of Facebook Ads Manager to analyze the target audience in detail before using the Custom Audience system to select target groups for specific advertising. This makes it easier to do Remarketing Ads than other channels.
However, even though Remarketing Ads reminds us of the popular saying “Persistence is key,” excessive persistence can also become annoying. If, unfortunately, customers permanently reject our products and services, you will only lose money. Therefore, Remarketing Ads should be done at the right time and in the appropriate quantity.
If you are looking for a digital marketing agency to help analyze and do Remarketing Ads for your business effectively on Google, Facebook, and other channels, Relevant Audience, a professional digital marketing agency, is ready to provide consultation and service to everyone at all times.
