Want Your Website to Shine? 4 Website Elements You Need to Consider!

In today’s competitive online marketing landscape, it’s undeniable that a website is one of the most powerful marketing tools available. It plays a crucial role in the marketing strategies of almost every business, from global corporations to small startups run by a single person.

One of the key reasons for this is that a website serves as a platform where diverse individuals can come and select what they need. At the same time, it persuades them by offering information, products, or anything else that sparks their desire. Therefore, it’s not surprising that businesses of all sizes invest significant sums of money in creating websites. However, high investment doesn’t always guarantee a worthwhile return.

Start with Data

When evaluating which parts of your website need improvement or modification, it’s not something you can simply decide on a whim. If you want your website to evolve positively, it needs to be guided by solid data.

Many people are familiar with checking their own website’s analytics, but the truth is that website data is readily accessible. For example, if your website is an E-Commerce store built on Shopify, it’s easy to check the data because the platform has built-in tools for Data-Analytics. Or, if you’ve built your website on WordPress, it might require a little more effort – you may need to use other tools like Google Analytics to analyze the data.

Will adding new elements decrease engagement? Or will removing certain elements improve website performance? For example, if you find that a Contact Form on your website isn’t generating good feedback, immediately removing it might not be the best choice. Instead, consider incorporating other data into your decision-making process. Redesigning or repositioning the form could be a better approach. Analyzing visitor behavior will help you see which elements on the page receive positive feedback. Once you have data to guide your changes, you can quickly identify the real problems on your website. In this article, Relevant Audience will explore 4 website elements that should be reconsidered if you want your business to succeed.

1. Pop-Up Windows on Your Website

Pop-up windows are a hotly debated topic among website creators worldwide. In theory, pop-ups are a good way to grab attention and push important messages to visitors. However, most people find pop-ups intrusive and annoying when browsing a website.

According to statistics analyzing over 1.5 million pop-up instances, with a maximum rate of 10%, only a few pop-ups have a conversion rate as high as 9.3%. Most pop-ups have a conversion rate of just 3.1%. A study by SUMO found three criteria that should be met if you want to use pop-ups on your website:

1. The pop-up should promote actions that are beneficial or highly valuable to your business.
2. The pop-up should have a high conversion rate.
3. The pop-up shouldn’t negatively impact your website, such as increasing the bounce rate.

If you check your backend data and find that the pop-ups on your website don’t meet these three recommendations, it’s advisable to remove them immediately to improve the user experience (UX).

2. Blog

Creating a blog on your website is appropriate for all types of businesses. Besides being a space to educate visitors and communicate marketing messages, a blog can also help with SEO rankings.

However, if your blog isn’t updated or new articles aren’t published regularly, it can actually harm your website. SEO rankings are constantly assessed based on the activity and consistency of content on your blog. Therefore, if your website’s blog isn’t updated consistently or the backend data indicates that visitors aren’t responding well to the blog, improving it by increasing the frequency of content updates might be the best option.

3. Contact Form

For E-Commerce websites, a Contact Form is essential for directly interacting with visitors. However, using an inappropriate Contact Form can make your website look cluttered, jarring, and ultimately detrimental in the long run.

The recommendation is to use backend data to evaluate which type of Contact Form is most suitable for your website. Alternatively, you could experiment with other ways to contact customers, such as email or direct chat. Considering how to communicate effectively with customers is a simple improvement that can significantly increase satisfaction and sales.

4. Trending Image Carousel

Anyone who visits a website and sees a rotating banner of images knows what an Image Carousel is. It’s a popular tool among website creators because it’s a ready-made design element that’s easy to install and visually appealing.

However, in reality, using an Image Carousel can diminish the important messages your brand wants to convey. Research from the University of Notre Dame indicates that only 1% of website visitors click on Image Carousels, and most clicks come from the homepage. This shows that Image Carousels aren’t an effective tool for engaging website visitors. Wouldn’t it be better to communicate with simple and clear messages about what you want to present? The recommendation is to consider alternative UI options instead of a Carousel whenever possible.

A website is a delicate matter that requires time and expertise to test frequently in order to achieve the desired results. Most marketers spend time thinking about what new additions they can make to their website to improve conversion rates. However, the best advice is to spend time evaluating what already exists on your website and choosing to improve the areas that need it most. This way, your website can become more user-friendly.

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Relevant Audience is a Digital Performance Marketing Agency dedicated to providing digital marketing services to help businesses reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.