As we enter the new year 2024, what we need to keep up with is the algorithms of various social media platforms. One of the tips to please the algorithm and effectively increase engagement is choosing the right time to post on social media. If we choose the right time to post, we can increase reach, but if we choose the wrong time, it may result in good content having low reach.
In this article, Relevant Audience recommends the latest optimal social media posting times to help creators, influencers, and entrepreneurs utilize them in 2024.
Overview of the Best Social Media Posting Times
A study by HubSpot reveals that the best social media posting times are between 6:00 PM and 9:00 PM and between 12:00 PM and 3:00 PM. Friday is the best day to post content. Generally, the best times to post on social media are:
However, these overall social media posting times may not be the best for every platform. Therefore, for the best results, we should choose to post content at the appropriate time for each social media platform because each platform’s algorithm is different.
Best Time to Post on Facebook
Facebook is one of the most popular platforms worldwide. The best times to post content on Facebook are:
- Wednesday: 3:00 PM
- Thursday and Friday: 1:00 PM – 4:00 PM
- Saturday and Sunday: 12:00 PM – 1:00 PM
The times to avoid posting content on Facebook are between 8:00 PM and 8:00 AM. This means you shouldn’t post content during the night from 8:00 PM until 8:00 AM the next day.
Best Time to Post on Instagram
Instagram has over 2 billion users per month. Therefore, if brands or entrepreneurs want to market on Instagram, it is another platform not to be overlooked. The best times to post content on Instagram are:
- Weekdays: 6:00 AM – 9:00 AM / 12:00 PM – 2:00 PM / 5:00 PM – 6:00 PM
- Weekends: 9:00 AM – 2:00 PM
For video content, the best time to post is between 9:00 PM and 8:00 AM. The worst time to post content on Instagram is between 9:00 AM and 2:00 PM.
Best Time to Post on X (Twitter)
According to SocialPilot, the X (formerly Twitter) platform has nearly 330 million active users worldwide per month. The best times to post content on X (Twitter) are:
- Weekdays: 9:00 AM – 3:00 PM
- Weekends: 2:00 AM – 3:00 AM / 6:00 AM – 7:00 AM / 9:00 PM – 10:00 PM
The best time to post is between 5:00 PM and 6:00 PM on Wednesday. The worst time to post content on Twitter is every day between 8:00 PM and 8:00 AM the next day.
Best Time to Post on YouTube
For video creators, YouTube is the most suitable platform. The most appropriate times to post content on YouTube are:
Weekdays: 2:00 PM – 4:00 PM
Weekends: 8:00 PM – 11:00 PM
The worst time to post content on YouTube is during the morning on weekdays.
Best Time to Post on TikTok
TikTok is the fastest-growing social media platform, with over a billion users per month. It is also a platform where engagement heavily depends on the posting time. The best times to post content on TikTok are:
- Friday: 5:00 AM / 1:00 PM – 3:00 PM
- Saturday: 11:00 AM / 7:00 PM – 8:00 PM
- Sunday: 4:00 PM
However, you should avoid posting content on Saturday between 10:00 PM and 4:00 AM.
Best Time to Post on LinkedIn
LinkedIn is a popular social media platform for professionals that connects working people. Therefore, the best times to get engagement from LinkedIn are during working hours:
- Tuesday: 7:30 AM – 8:30 AM / 10:00 AM – 11:00 AM / 12:00 PM / 5:00 PM – 6:00 PM
- Wednesday: 7:30 AM – 8:30 AM / 12:00 PM / 5:00 PM – 6:00 PM
The most appropriate time is between 10:00 AM and 11:00 AM on Tuesday. Since LinkedIn is a platform for working people, the worst days to post content are weekends and evenings between 10:00 PM and 6:00 AM, as this is their rest time from work.
These are the social media posting guidelines for 2024 so that all user groups can choose the right time to post their content, creating satisfying engagement. Creators or social media marketing providers can apply these guidelines to suit their own convenience.
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