Google Display Network is one of the most popular online marketing strategies on the Google Ads platform for both brands and marketers because it’s a good option for quickly delivering marketing results to businesses through various advertising campaigns that attract potential customers or target groups to the Landing Page, increasing the opportunity to sell products or services of the business.
Of course, a good campaign depends on many factors, such as the overall concept, graphic design, language used, and even small but important details like banner size. Google itself has specifications for various ad formats. Therefore, in this article, Relevant Audience will introduce popular ad image sizes that can be adapted to campaigns in 2023 immediately. If you’re ready, let’s take a look.
1. Square Size 250 x 250 Pixels
With a square shape, it can display content comprehensively on both desktop and mobile. It’s popular among marketers and brands because it’s easy to design and use.
2. Small Square Size 200 x 200 Pixels
200×200 is a smaller size than the basic Square and is very compact. It is suitable for content that covers both text and images, especially websites that need a lot of display space for content and don’t want the Ads to stand out too much.
3. Medium Rectangle Size 300 x 250 Pixels
This is a popular size every year and is also the most familiar standard size for many people. It performs excellently on both desktop and mobile. Importantly, the size is just right, not too big or too small, making it easy to place on the website without looking strange. Marketers who are just starting can choose this size as their first option.
4. Large Rectangle Size 336 x 280 Pixels
This size is slightly larger than the Medium Rectangle and is suitable for campaigns that may have some content or images that you want viewers to focus on. It’s another popular size among marketers and brands.
5. Full Banner Size 468 x 60 Pixels
Those who often browse websites in forum categories should be familiar with this banner size, as it is usually placed in the top banner area of the website. You can choose to place it on either the left or right side as needed.
6. Leaderboard Size 728 x 90 Pixels
Leaderboard is the best size for creating conversions. It is suitable for displaying on desktops. With a suitable size for placing content horizontally, it can be easily arranged in a position where people can see it immediately when they visit the website, helping to create an eye-catching effect.
7. Large Leaderboard Size 970 x 90 Pixels
This size is slightly larger than the Leaderboard, but it may not be as popular. It is suitable for displaying content that you want to see in a wide view, often seen in real estate advertising categories.
8. Skyscraper Size 120 x 600 Pixels
Switching to a vertical format with the Skyscraper size. It’s not often seen on websites because its slenderness may limit the amount of content that can be put in, but it has the advantage of being an unusual shape, which helps to create an eye-catching effect.
9. Wide Skyscraper Size 160 x 600 Pixels
This is a vertical size with a more proportional size than the Skyscraper. It can be found frequently on news websites. Because the content can be arranged neatly without being too crowded, combined with the vertical shape that effectively attracts viewers’ eyes.
10. Half Page Size 300 x 600 Pixels
As the name suggests, the Half Page is a banner size that is larger and wider than the Wide Skyscraper. Due to its large size, it is suitable for displaying content such as special discounts or promotions, especially visual content. However, you must choose the right occasion to use it, as a large size may obscure the main content on the website.
Conclusion
All of these are various banner sizes that marketers and brands can adapt to immediately to ensure that your campaigns can attract viewers’ attention and stimulate clicks as much as possible. If you see a size that looks suitable for your campaign, don’t hesitate to start right away.
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Relevant Audience is a Digital Performance Marketing Agency that provides digital marketing services with the main goal of helping your business reach the target audience who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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