As we enter 2023, those working in the design field may be looking for new color pairings to use in various presentations, especially in marketing where slide pitching is common. Many might think to prioritize content first, assuming clients will like it anyway. Those who think this way should stop that thought immediately, because in reality, design elements like image composition and choosing appropriate color pairings can enhance the content and even stimulate viewers’ emotions, leading to better understanding.
Therefore, in this article, we have compiled 8 color ideas to help make your presentations more effective in communication. Don’t let 2023 end with disappointing presentations. Let’s take a look together.
1. Color Palettes That Create Relaxation
Sometimes, making viewers feel relaxed by using colors that aren’t too flashy can create a good first impression. This is especially true if the presentation topic relates to health or mental well-being. Create a Zen-style atmosphere with color palettes like Spring Green, Navy Blue, Blue Gray, and Terracotta. These colors evoke a sense of relaxation, like being surrounded by nature, making them ideal for creating a calming mood.
2. Color Palettes That Stimulate Content Access
For tones that stimulate viewers’ emotions to quickly access the content, orange is undoubtedly the most suitable choice. While Vibrant Purple Blue and Mint Green also provide a refreshing feeling, white is a basic neutral color that helps keep text clear and easy to read.
3. Color Palettes That Create a Serious, Stable, and Formal Feeling
Add sophistication to your content by choosing tones that convey seriousness. Pairing Bottle Green with Cognac Brown will enhance the feeling of luxury and formality.
4. Color Palettes That Boost Confidence
Confidence is essential when presenting. Research has shown that red is the color of power and confidence, helping to emphasize objects or content and make the senses more alert, increasing enthusiasm. However, if you’re worried that emphasizing red alone might create an overly direct emotion, using blue, gray, or black can help blend the emotions and create a more mellow and harmonious effect.
5. Color Tones That Add Chicness and Coolness, Emphasizing Creativity
Choosing color pairs with high contrast can signify sparking creative energy. For example, pairing Deep Violet and Inky Violet with Acid Lime Yellow creates an overall vibrant atmosphere while still maintaining a chic and cool vibe.
6. Color Palettes That Create Uniqueness but Surprise
In 2023, the world revolves around new technologies and innovations. If you want to present work full of communication through the spirit of intelligent innovation and freshness, choosing purple can control the mysterious but smart feeling, creating a modern and unique sensation, suitable for presentations related to technology.
7. Color Palettes That Enhance Luxury and High-End Appeal
In the luxury goods or services category, elevating the presentation by choosing color palettes that convey luxury and high-end appeal is essential. Pairing Claret and Copper as the main colors will enhance the luxurious feel.
8. Color Palettes That Help Adjust Focus and Attract Attention
The worst conclusion to a presentation is when viewers lose interest in the content on the slides. Therefore, to prevent presentation slides from causing discomfort, using color palettes that help focus and attract attention to important content is crucial. Using blue and green can help improve focus and concentrate viewers’ attention on the content. Adding Burnt Orange can prevent the feeling from being too serious.
Conclusion
So, how about it? For anyone preparing to give a presentation, you can try applying these color palettes. Remember that besides content that needs to be summarized into essential points, design elements, image composition, and color palette choices can also help create feelings and make presentations easier and more successful.
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