“Website” is one of the most effective marketing strategies, especially in 2023 when everyone is immersed in the digital world. Whether it’s a small or large business, everyone needs to find ways to establish an online presence. Having your own website can help your business stand out and bring many benefits in the long run.
However, entrepreneurs or anyone planning to have a website must first know what they want from the website? What is the purpose? And who is the target audience? This will help you choose the right type of website because each type of website is suitable for different businesses. According to Adobe’s research, 38% of people will leave a website immediately if they find the content or layout uninteresting. Therefore, in this article, Relevant Audience will introduce marketers and anyone who wants to have a website to various types of websites that we see today. If you’re ready, let’s get started.
1. E-commerce Website
The first type of website we’d like to introduce is likely familiar to many people, or those who aren’t familiar may have used it without realizing it. Because e-commerce websites have a very clear purpose: “to sell products directly.” Therefore, the structure or layout of the website will focus on presenting products. Details may include an online catalog categorized for users to browse various products. Importantly, the website must have a system that supports direct transactions and high security, including online payment methods, shopping carts, and connections to shipping systems.
2. Business Website
Business websites are typically used by businesses that want to promote themselves in every aspect, whether it’s their history, organizational structure, team, products and services, activities, news, and articles. They differ from e-commerce websites because the purpose of a business website is not to sell products but to introduce people to the overall picture of the business.
3. Blog Website
Originally, blog websites were created to share tips, techniques, or knowledge in various fields. These could be articles written entirely by the website owner or blogs where others can share their contributions. Typically, the structure of a Blog Website focuses on creating a comfortable layout. However, in the present day, Blog Websites are often integrated with business websites because they are beneficial for SEO (Search Engine Optimization), which is a marketing strategy that helps websites have the opportunity to rank higher in Google search results.
4. Portfolio Website
This type of website is relatively uncommon as it is not used for business or entertainment purposes like other website types. A Portfolio Website literally means a website that stores personal work data. It may be used for job applications or to build personal credit.
5. Online Forum
Many Thais are likely familiar with this type of website. If you’re not sure what it is, ask yourself if you’ve ever visited websites like Pantip, Soccersuck, or Dek-D, or Western websites like Reddit. These websites are Online Forums or communities where people post questions and answers on various topics of interest.
Concluding Thoughts
Now that you know this, anyone planning to create their own website to promote their business or use it for various purposes should first set goals. What type of website will you create? What is the direction? What is the goal? Or you may combine different types of websites to increase the website’s appeal.
Get Digital Marketing Consultation at Relevant Audience
Relevant Audience is a Digital Performance Marketing Agency providing digital marketing services with the primary goal of helping your business reach the target audience looking for your products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.
For more information:
Tel: 02-038-5055
Email: info@relevantaudience.com
Website: www.relevantaudience.com
