Currently, video content is experiencing continuous growth, showing no signs of slowing down. This may be due to the numerous events the world has faced, ranging from the COVID-19 pandemic and global economic changes to prolonged conflicts. All of these have impacted internet users, causing their behavior to change. Marketers therefore need to adapt to respond to consumers.
With video content being a communication format that can easily entertain viewers, as well as condense difficult-to-understand information and significantly reduce content consumption time, we have compiled ideas for creating high-quality video content. This will allow marketers and brands to apply them to their online marketing plans effectively and meet the needs of current users. If you’re ready, let’s take a look.
1. How-To Tutorial Videos
One of the most popular video content formats on YouTube, the number one platform for sharing video content, is the How To video or clip. These videos focus on step-by-step instructions for doing something, so viewers can see the final result. These types of videos are a great way to spark interest or resolve some doubts about a product or service. Simply put, they are a good way to help stimulate purchase decisions from brands. If the video is of high quality and has sufficient credibility, examples of this type of video cover almost every product on earth, whether it’s beauty products like makeup tutorials or photography lessons, baking classes, and more.
2. Interviews or Q&A Sessions
If you want your brand to become more recognizable, there is probably no better video content format than interviews. As everyone knows, the current trend is that people in society are looking for inspiration to achieve successful lives. Whether it’s executives associated with the brand or those who have achieved success in various fields, or try to create a series of success stories sharing case study experiences, all of which can help brands communicate with viewers effectively and create good engagement for the business throughout 2022.
3. Behind the Scenes
One of the most popular content formats that can make viewers feel connected to a brand is the behind-the-scenes content. This involves delving into the story of an organization’s success in a simple but well-designed narrative that makes both employees and the general public feel impressed by the various aspects presented by the brand. For example, during a time when the pandemic affected the working lives of people around the world, Microsoft released a video called One Day, One Microsoft to show how employees worked from home (click here) as another way to build customer trust sustainably.
4. Explainer Content
Currently, one of the most popular platforms for collecting video content is undoubtedly YouTube. It must be admitted that nowadays YouTube is no longer just a social media platform, but many people are starting to define it as a search engine as well. This is because YouTube has a diverse range of data storage, especially explainer content that uses videos to explain products or services to customers.
5. Create Comparisons
Comparing products or services has become another popular trend that you will encounter in every channel. This is because it is one of the ways to help viewers receive the most accurate information to help them decide to purchase products or services from a brand. Most of this content typically picks two or more products or services and compares them in various aspects, such as comparing headphones or mobile phone brands.
Conclusion
We hope that the 5 ideas shared in this article will help you apply them to developing strategies for marketing through various video content platforms. It is important to remember that there is nothing fixed in content creation today. You can always experiment and mix things up to ensure that your marketing campaigns achieve their objectives.
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